• Award$350
  • Entries101
  • Creatives29

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Creative Brief

Who are you?

Betty's Bag is a company specializing in women's accessories. Our focus is accessories that go in or on a woman's handbag. Pill boxes, business card cases, purse hangers, wallets, crystal pens, crystal staplers, cosmetic mirrors are a few of our products.

Our sales strategy is through in-home parties hosted by the modern day woman. She invites us to her home to share our products with her and her friends.

What do you need?

We need a logo that embodies every woman. We are thinking to create a "Betty." Betty is every woman who wants to be fashion forward and organized. She follows the trends but stays true to herself and her needs.

We need a logo, business card front and letterhead

Who Is Your Audience?

Women. Age 20-50.

Requirements

We Like These Examples

We are thinking to create a "Betty." Betty is every woman who wants to be fashion forward and organized. She follows the trends but stays true to herself and her needs.

We Absolutely Must Have

We need a logo that embodies every woman. Skin color should be translucent or applicable to all nationalities.

Materials

Contract
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