• Award$350
  • Entries106
  • Creatives28



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Creative Brief

Who are you?

B Positive Communications is a growing communications consulting business.
The name has a unique and significant meaning: owner has a half-full attitude towards life and business and also has a B positive blood type. So the name can't be more unique to describe him.

B Positive places its focus on the not for profit sector, helping clients communicate more effectively with their audiences. We are constantly updating and keeping up to speed with latest standards, trends and technologies.
We CARE about our work and about our clients. People who are in the CARING business...like working with us.

Our business goals are:
Develop a communications practice that will help not for profit agencies deliver clear messages and be more effective doing so.
Build a professional practice that puts an effort on learning and being up to date.

What do you need?

We need a corporate identity.
A logo and business card to start. We rely on online communications and less print materials.
Logo will be the starting point to developing our website, which has not been born yet.

The logo;

Style simple and current, reflecting latest trend in design. Not complicated. Not web 3.0.
Colours warm and inviting (I like brown, indigo, pastel shades)
We are a start up business in 2010hoping to grow
Logo should indicate I CARE, I am a people loving person, people who CARE like me

Who Is Your Audience?

Not for profit agencies;
CEO and managers of communications, Web teams, and IT teams
Executives that have some tech knowledge or some communications knowledge but are clear on what they want to achieve
I would like to help crafting the strategy and designing the overall methods to achieve goals, rather than copywriting, coding, and executions


We Like These Examples

http://boagworld.com/ - like the logo's simplicity and colours

http://www.madebysofa.com/#design - like the clean style, like their icons and clarity of messages

We Absolutely Must Have

Logo - B Positive Communications - name of company.
Open to ideas that include name of company as part of the graphic element
Business card design



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