Just DEMO'd at DEMO, with the cS guys, and when I met (I think it was Ross) he told me what cS does and I thought it fantastic!
We just came up with our product name/brand <2 weeks before DEMO and so we didn't have time to get a satisfactory design done. (We settled for something even though we knew it wouldn't reproduce in black & white, we knew that it was hard to read because the graphics interfered with the text and because it wasn't well separated... but we were stuck for time, and we'd asked someone to do something over the weekend, they did... and we didn't have any more time before the DEMO show).
---Let me tell you about us---
We provide a capability for individual car owners to become part of the public transport network. Basically, it's like carpooling 3.0, it's a bit mind-boggling and highly ambitious. But, while we hope to be a consumer brand, our products will also be used by professional transport providers like bus companies, vanpools, taxicabs. See what we are looking to do at http://www.avego.com
---Here is what we need---
We need a corporate logo... it will be used everywhere... from the web site and stationary to potentially signs at the side of the road or screen-printed on dashboard devices.
---Our target audience is---
We'd like to think everyone, of course, but probably our core audience are those who are motivated by the key advantages of our system over previous ways of doing things: efficiency, thrifty cost advantages, eco-friendly behavior, and quality of life (because of time savings and increased time not spent driving).
Probably our market is younger, from 18-30 crowd, mostly tech-friendly. (Although the professional transport sector buyer is going to be say 45+).
Our product offering is an instant-on, real-time, web 2.0, collaborative product that sparks people's interest but also raises their (legitimate) concerns about safety. We'd like to project an image (not necessarily in the logo) that let's people know that their safety is important to us, and so we're watching over them, although perhaps it's a little like "Big Sister" rather than "Big Brother". Our products also are a bit audacious, in that we're asking people to think about something that they do every day in a completely different way.
We may tag the logo with the tagline "Go with the flow" on occasion.--- We like these designs ----
Please read the cS guide for buyers... I am "spot on" in agreement with these tips (I'm sure they posted similar tips on the designers' side?)
I could tell you we like clean, professional, modern-ish logos, but I'm not sure how much this gives you to work with.
Perhaps there is some way of doing the typography so people understand better how to pronounce the name "a-vay'-go"? Not necessary.
Our design absolutely must have:
- a single-color version (so please show it, as well as a color version, in the entry)
- EPS, PSD, AI, and JPG
We will want to see the last few designs prepare stationary treatments, but no stationary treatment is required/desired unless the design gets a 3* or higher.
---Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.---
I don't really want to prejudice anyone towards designing to a specific 2-3 logos... instead, I can tell you why I don't like the ones we tried first:
This one just doesn't look professional enough... cool with the arrow and the road treatment on the "A", but it seems very flat and we didn't know how to colorize it.
As mentioned above, it doesn't work well in B&W, the graphics over the text "g" doesn't work. The graphics will end up costing us a fortune on print designs, etc. We absolutely want a color logo of course, but we need to see that it works as a one-color logo as well).
Another (small) problem is the two colors in the logo... the blue coloring of "Ave" and the green coloring of "Go" means that a lot of people will mispronounce the name to "ave-go" rather than "a-vay'-go.
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