LET ME TELL YOU ABOUT US:
425 Motorsports is a company that provides to all automotive racing enthusiasts a chance to have all of their racing equipment needs met in one location.
We also provide products for car enthusiasts that want to enhance their car for performance and aeshteics.
We provide Helmets, suits, shoes, gloves, fire-protection layering, wheels, seats, performance brakes, steering wheels, shift knobs, etc.
HERE IS WHAT WE NEED:
Our company is located in an area code that is one of the wealthiest in the country. That being said we want logo/branding that appeals to our demographics.
We need a logo that is identifable to our niche market and recognizes us as the leaders in the distribution and retailer of the automotive racing industry.
OUR TARGET AUDIENCE IS:
Is anyone that is a car enthusiast. Even if someone is not into NASCAR or FORMULA ONE but would like to have accessories that provide performance in their car and would like to have a stylish look 425 Motorsports is where they need to go.
Primarily male. What we aren't is NAPA auto parts or Schuck's. Our products are very high end and are the premier products in the industry we represent.
Every professional automotive driver wears the products we carry.
WE LIKE THESE EXAMPLES:
We prefer designs that exude class and high-end.
Rolex,Porsche, Louis Vuitton, Chanel, Bentley, Ferrari, Aston Martin, are all logos that appeal. The reason we are in tune with these is because you identify the company/product with the logo. The logo can stand alone and mean something and does not need to have the compny/product name in order to identify it.
What we don't want is anything cheesy, hick like, etc. Although NASCAR spectators sometimes meet this criteria WE are not that. There is no gentle way to say what we are not. Sorry :0).
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We must have a logo that is strong enough to stand alone. We are not opposed to having the company name with the logo. We eventually will be adding this logo into apparel and would like to have something that is stylish enough to wear.
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