LET ME TELL YOU ABOUT US:
Established in 2006, Artfire is a leading independent production, development and financing company in Hollywood. Artfire's first feature, George A. Romeros Diary of the Dead, sold to The Weinstein Company after its world premiere at the 2007 Toronto International Film Festival. Artfire is currently in post-production on George's latest untitled feature and will premiere Paper Man, a comedy starring Ryan Reynolds, Jeff Daniels, Lisa Kudrow and Emma Stone, in the Fall. The People Speak, the high profile documentary based on Howard Zinn's bestseller, The People's History of the United States, is set for release this Fall. The film features such actors and musicians as Sean Penn, Josh Brolin, Morgan Freeman, Matt Damon, Kerry Washington, Bob Dylan, Bruce Springsteen, Marisa Tomei, John Legend, David Strathairn, and many more. Earlier this year, Artfire associate produced the Richard Loncraine (Wimbledon) helmed film, My One and Only, starring Renee Zellweger. In addition to the films currently in post-production, Artfire has an eclectic slate of properties in development with such critically acclaimed literary and directing talent as Tom Robbins (Still Life with Woodpecker), Wayne Wang (The Joy Luck Club), Peter Webber (Girl With a Pearl Earring), and Andrew Lau (Infernal Affairs) to name a few.
HERE IS WHAT WE NEED:
a mark to be used for everyday office use (letterhead, website, etc.) and to also use in an animation that will be on the head of all of our films.
OUR TARGET AUDIENCE IS:
target audience is other companies in the film industry, visitors/investors, who are able to access the website, audiences, who will see our films and see the logo at the head of the films.
we want to feel prominent, artistic/creative/innovative and yet responsible for managing a lot of capital and responsible.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
we would like to explore the concept of a flame inside a lightbulb, but are very open to other options - something very clean and robust and creative that gets the "wow, that's cool" response when people see our business cards. currently, our cards have a notch in them as if the bottom of the card was burned by the flame so we get a good response from that and are open to keeping that kind of concept.
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