• Award$800
  • Entries290
  • Creatives83

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Business Info

Business Name

Name: Arcata Tagline: Enabling powerful marketing execution

What do you do?

As a Software as a Service (SaaS) company, Arcata is the premier provider of marketing execution solutions and services through its eTools portal. eTools enables national companies to deliver powerful local store marketing via marketing asset management, print fulfillment and distribution, email, mobile and social media marketing from a single web-based platform.

What is the exact name you would like in your logo?

Name: Arcata Tagline: Enabling powerful marketing execution

You'll receive designs for biz cards, letterhead and envelopes.

Designs for biz cards, letterhead and envelopes are sufficient.

Target Audience

What is your industry?

Software as a Service; integrated marketing solutions and services

Describe the target audience for your logo and stationery

Mid and large-sized national companies with over 150 locations in the franchise, restaurant, financial services, healthcare, hospitality and retail industries. We target Chief Marketing Officers and Marketing Directors at the corporate level as well as franchisees at the local store level.

What 3 things would you like to communicate to your audience through your logo and stationery?

Were innovative. We enable marketing execution through technology. We want to be your trusted partner.

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and Image

What colors do you want to see in your logo and stationery?

RGB (I dont know the PMS equivalents) values are:
Blue: 0, 181, 230
Green: 190, 225, 163
Grey: 119, 119, 119

What colors do you NOT want to see in your logo and stationery?

Any color that is NOT listed above.

What adjectives should best describe your logo and stationery?

Memorable. Impactful. Modern. Innovative. Sophisticated. Unique. Clean. Cool.

Where will your logo be used (print, website, etc.)?

Print and Website.

Do you have additional info or links you want to share?

IMPORTANT BACKGROUND: Our company has been in business since 1982 and we have a solid customer base. We are currently changing our strategic direction by augmenting our print and fulfillment capabilities with email, mobile and social media marketing capabilities. Therefore, the company is engaging in a complete rebrand. Our old company name has strong brand awareness in the restaurant space and were looking to gain even stronger brand recognition with our new name and identity as we enter other industries due to a very aggressive growth strategy.

New business strategy = new company name (Arcata) = new identity.

Arcata is Italian for arch or archway and loosely translated as gateway. You have full creative license, but it might be nice to incorporate that somehow into your design. Ultimately, my main concern is that the logo is able to graphically illustrate what we do and/or ties back to its meaning in Italian.

Please do not forget to incorporate the tagline into our logo.

I would like the image used in the logo to be recognizable on its own for instances that we want to use the image only without the text.

Im sure this goes without saying but nothing that remotely looks like cheesy clipart will be acceptable.

Some of our competitors:
http://www.synqsolutions.com/
http://www.balihoo.com/
http://www.rrdonnelley.com/
http://www.aprimo.com/
http://www.tukaiz.com/

Thank you and good luck!

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