LET ME TELL YOU ABOUT US:
We are a premier used automotive dealership based in Chicago. Commercials will be presented on channels Cbs, Nbc, Abc, Fox, and other various satellite or cable networks. We are trying to break the image and perception of the pre-owned vehicle market. By doing this we are offering free powertrain warranties and a hassle free buying experience.
HERE IS WHAT WE NEED:
We would like a logo and business card designs. Designs have to be very clean, sophisticated, and noticeable. Think Ferrari and Lamborghini. They have a distinct unique brand that is associated with class, performance quality and sophistication.
OUR TARGET AUDIENCE IS:
Our target audience is any one that is in the market for a car. It's not like the new car business. A kid, parent or elderly individual could be in the market for a used car. So we can't alienate anyone.
WE LIKE THESE EXAMPLES:
using ferrari and lamborghini as a refrence, we also like something simple like toyota. we would also like to see what the logo would like in a shield much like porsche and ferarri etc. Overall the design just has to be clean and simple
For the sample please mock up the following business details
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
For cards for the most part we want to go with the traditional horizontal look but we would aloo like to see a vertical concept. Colors should be navy/royal blue, yellow and/or red but we are open to other color palettes. Our benchmark is that if I we hand this out at a tradeshow, ideally we would like the customer to say "cool cards..."
In terms of the actual logo itself, we don't just want a play on the company name. It should be a hybrid of both logo and text (e.g. adidas) where the logo could be by itself, or it could just have the text or both. It should be simple and clean enough that it could be printed on shirts, hats, uniforms, etc.
The logo could also try to play off the text with the logo somewhere within the company name. Just be creative.
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