Air Force Excavating, LLC
What do you do?
We use high pressure air and vacuum to excavate and locate underground utilities.
What is the exact name you would like in your logo?
Air Force Excavating
You'll receive designs for biz cards, letterhead and envelopes? Do you need all of these?
What is your industry?
Utility Locating and Construction
Describe the target audience for your logo and stationery
Utility Contractors, Engineers, Municipalities, etc. Anyone who might need to excavate near a burried utility and wants a safer and faster way to do it.
What 3 things would you like to communicate to your audience through your logo and stationery?
Speed, Strength, Reliability
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
The logo should be primarily text. I have a general idea for what I am looking for (see below). Overall, I like relatively simple geometric designs and colors.
What colors do you want to see in your logo and stationery?
Red, Blue, White, and Black
The red and blues should be very true. Red and Blue from the American Flag might work or perhaps something brighter. I'm open
What colors do you NOT want to see in your logo and stationery?
What adjectives should best describe your logo and stationery?
Fast, Safe, Reliable, Strong, Efficient, Honest
Where will your logo be used (print, website, etc.)?
Primarily on the side of a white pickup truck and on the side of a white vacuum trailer http://www.vacmasters.com/air1000.htm (without existing decals although I do like the style). Also needs to work for a website, business cards, and brochures.
Do you have additional info or links you want to share?
The Logo should be two lines the words AIR FORCE on top in an appropriate font. Air should be Blue and Force should be Red. Escavating should be on the second line in a smaller black font. I envision the letters leaning as if they are moving at high speed, possibly with streaks or a blur of some sort coming off of the right side. I'm not sure whether or not a background color or a bar underneath is needed. I am open to suggestions based around this basic theme.
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