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Business Info

Business Name

Affinity Alliance

What do you do?

We work at the intersection between business development and social impact as organizers, advocates, and consultants.

We help individuals and institutions align interests and leverage resources to drive business growth and empower social impact projects. We connect business leaders, entrepreneurs, capital partners, and independent professionals who recognize the value of collaborating with a greater sense of purpose.


TAGS
aligning people and values
Social Enterprise Innovation Engine
Build a more purposeful professional network
Dont just make a profit. Make an impact.
Aligning resources and values for profit and purpose
A network of impact
Adventures in Social Enterprise
Collaborative Impact Innovation Network

What is the exact name you would like in your logo?

Affinity Alliance

You'll receive designs for biz cards, letterhead and envelopes.

yes

Target Audience

What is your industry?

Consulting & Professional Services

Describe the target audience for your logo and stationery

Potential Partners, Clients, & Associates
Our target audience is progressive individuals, business owners, institutional leaders, independent professionals, philanthropists, nonprofits, 60% women, 25-55, but it should feel fresh, expansive, and innovative.

Businesses Large & Small
Women In Business
Financial Institutions
Philanthropist & Foundations
Progressive Investors
Independent Professionals in industries related to business development, pr, etc
New Young Millionaires From Silicon Valley
UC Berkeley Hass School OF Business
Socially conscious investors
Anyone looking to make a bigger impact with their business and their resources

What 3 things would you like to communicate to your audience through your logo and stationery?

innovative, approachable, not too slick, community feel.
see detailed design brief link included below

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Text and image- we like non pretentious and honest fonts

What colors do you want to see in your logo and stationery?

see briefing, blue, white, black

What colors do you NOT want to see in your logo and stationery?

not sure

What adjectives should best describe your logo and stationery?

should feel simple, spacious, organized, friendly, professional, innovative

Where will your logo be used (print, website, etc.)?

web, cards, print

Do you have additional info or links you want to share?

Please read more detailed design brief with clear examples and images that should make your job easier

http://tinyurl.com/d8j8lk8

Materials

Contract
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