LET ME TELL YOU ABOUT US:
'Goede Smaak' (the Dutch word for 'Good Taste'), an initiative of NGO Chakana in the Netherlands, searches for special quality products from the Andes Mountains in South America and brings it into the Dutch market. Now there is already a great wine; textile products, coffee and home accessories will follow. Each of these wonderful products make life a little nicer. And the good thing is: with the money we are starting up new small businesses, run by the poorest residents of Bolivia and Peru.
Therefore Good Taste not only stand for 'high quality products', but also for sustainable, fair products.
HERE IS WHAT WE NEED:
'Goede Smaak' is looking for a new graphic design that will be used in all expressions (website, brochure, product packaging, correspondence, etc.). Elements which should be involved are: logo, colors, typography and photography style.
OUR TARGET AUDIENCE IS:
- 25-45 years old
- Adventurous people
- Cosmopolitans / "World Citizens"
- Love to travel
- Interested in different cultures
- Seeking comfort and enjoyment
- Buy environmentally conscious and sustainable
- Have money to spend
- Highly educated
- Love good quality
WE LIKE THESE DESIGNS:
A brand key and a corporate story have been developed. We would like to develop the brand following a 'brand personality' named the 'Explorer'. This is the identity that fits the goals, methods and products of the organization. The visual identity should follow the chosen brand personality.
The explorer is triggered by the feeling that there is more to life than he has discovered so far. Therefore he goes to find the deeper meaning of life. And that means he is able to leave his past behind and is looking for adventure. Behind the horizon a new life exists. It is this motive and this feeling that lives inside the explorer. He is the adventurer who is open to change and new experiences. The type of man that just takes energy and inspiration from it.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Entries must consist of a corporate logo, placed within at least one context (business card, letterhead, etc.).
Logo should contain the words:
(meaning Good Taste)
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