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Business Info

Business Name

Ad Hoc Communications
tagline: words at work

(upper or lower case on biz name and tagline are fine)

What do you do?

design and implement internal and external communication programs for corporations, primarily Fortune 500 companies and well-funded start-ups
write copy for brochures, sales presentations, executive speeches, web sites
coach executives on message development and delivery

What is the exact name you would like in your logo?

Ad Hoc (or Ad Hoc Communications, if there's a way to work the whole business name into the logo)

What specific designs do you need?

[u'Business cards', u'Letterhead', u'Envelopes']

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

men and women
C-level
budget-approvers, decision-makers
Marketing, Human Resources, Internal Communications, and Corporate Communications departments
multiple industries, but primarily tech and financial services

What 3 things would you like to communicate to your audience through your logo and stationery?

intelligence
reliability
experience

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

text and image where possible, but my business name doesn't lend itself to imagery so text only is probably most viable

What colors do you want to see in your logo and stationery?

PMS 226 and PMS 539

What colors do you NOT want to see in your logo and stationery?

use only PMS colors specified above

What adjectives should best describe your logo and stationery?

sophisticated
clever
professional but playful
engaging
unique

Where will your logo be used (print, website, etc.)?

print and web site

Do you have additional info or links you want to share?

like full bleeds
see PDF of current biz card -- like the screen of tagline with quote reversed out

Materials

Contract
Files

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