LET ME TELL YOU ABOUT US:
This is a one-woman personal shopping, closet organizing and wardrobe makeover business.
HERE IS WHAT WE NEED:
I need a cute, female-friendly logo that inspires trust and a high comfort level, and that expresses the nature of the business.
OUR TARGET AUDIENCE IS:
My customers are women of all ages, but particularly women with careers and kids who need help updating their wardrobe to match their lifestyles. They know they need help but don't know where to turn, so they just keep wearing the same old tired stuff. I want them to think of me with relief, trust, companionship and respect. "I'm here to help."
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No rules, really. I waver between wanting it to be whimsical, like a cartoon, and wanting a more clever, polished look.
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