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LET ME TELL YOU ABOUT US:

I have started the company Cool Boys Shoes because as the mother of a young boy I was frustrated at the lack of availability of good quality boys shoes. The shoes at cool boys shoes wont be clumpy and blazoned with go faster stripes or our logo in ya face! They will be classic, well designed shoes from Europe that will appeal to boys that want to be cool but dont want to have the shoes that everybody else is wearing. They will be cool but in a classic subtle way, they will appeal to boys that are ages 4 to 12 years old approx. Most importantly they will appeal to the mums aswell.

HERE IS WHAT WE NEED:

We need a logo for our website, business cards, stationary and on our shoes, the logo will need to be stamped on the side of the shoe and maybe on a tag sewn on the shoe. I would like to have the name incorporated in to the logo but I want the logo to be able to stand on its own once we are known all over the world!! I havent completely decided on the colours so would like to see what you come up with (personally I quite like orange and blue). Most of the shoes will be coloured black, brown and blue so that may be a consideration? I will be looking to use the logo on the shoe boxes and bags too.

OUR TARGET AUDIENCE IS:

We are an English company and the boys we are targeting are boys that like to be cool but classic and stylish too, they are in to their sports, Cricket, Rugby, Hockey that kind of thing.

The mums we are targeting dont want to pay the earth for these shoes but want good quality and are willing to pay for that. They dont want their sons in trainers or gimmicky shoes and they want the shoe to be classic and stylish. They care about their sons education and want them to have fun, enjoy a happy sporty life and look reasonably smart.

WE LIKE THESE EXAMPLES:

I'm open to your ideas

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A Logo that stands out to reflect a high quality classic cool brand & can be stamped on the side of a shoe. Once we've selected the logo the next project will be applying the logo design to the website http://www.coolboysshoes.com

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