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Business Info

Business Name

Bind Basic Products, LLC

What do you do?

Manufacturer and supplier of commercial and consumer binding and printing products. Branding is for a single product called "180 Bound". This product is a new and unique specialty photo paper, glossy or matte, double sided, that can be bound with a "perfect bind" into a photo book with a unique 'lay flat' quality to the bound book. The product, "180 Bound" is ONLY the paper itself.

What is the exact name you would like in your logo?

180 Bound

You'll receive designs for biz cards, letterhead and envelopes.

Product packaging will inherit brand design and color. Package consists of wrapper for paper ream, and carton for case of paper.

Target Audience

What is your industry?

Printing and binding products.

Describe the target audience for your logo and stationery

Customers range from large printing shops, to small or end user customers with a special interest in printing and binding of high quality photographic images. This is a high-end specialty product.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. Highest quality. 2. Simple. 3. Elegant

Style and Concept

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Like simple, single color (two at most), logo. Basic easy to remember graphics. IBM text, or ATT meatball, FEDEX (although that is two colors that hidden arrow between E and X is great) are good examples although those are tech firms and this is simply a very high end, elegant, photo book product. Other examples of unique text would be Ray Ban, or Dell, or Bose. And logos with simple image adjuncts would be Citibank, or Fujitsu, Mitsubishi, and Amazon

What colors do you want to see in your logo and stationery?

Conservative primary colors or black are prefered to pastels.

What colors do you NOT want to see in your logo and stationery?

Not trendy colors like light green or pink.

What adjectives should best describe your logo and stationery?

Elegant. Unique. High Quality. Functional.

Where will your logo be used (print, website, etc.)?

Packaging (paper ream wrapper, and carton), website, letterhead, biz cards.

Do you have additional info or links you want to share?

Final deliverable should include EPS and JPG, as well as general Style Guide for logo/font usage for web/print/etc.

Materials

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