LET ME TELL YOU ABOUT US:
Established in 1850, New Trier Township government serves the 56,000 residents in the villages of Wilmette, Kenilworth, Winnetka, and Glencoe, plus portions of Glenview and Northfield,and a small-unincorporated area in Winnetka. These communities are located in Illinois, just north of Chicago. It is considered to be an affluent area but yet, there are social service needs. The mission of New Trier Township is to provide leadership, advocacy and resources to benefit the physical, mental and social well-being of Township residents.
HERE IS WHAT WE NEED:
We are looking for a logo to promote and increase awareness of our 160th anniversary of the Township. It would be used on our marketing materials for the next year. We have considered a theme surrounding "Honoring Our Past, Looking Forward to our Future."
OUR TARGET AUDIENCE IS:
Residents of the Township
Social service providers
We are a government entity but are unique in that we are a small office (less than 8 people) who provide "real, immediate" service. No long, bureacratic waiting lines or circular voice mails.
WE LIKE THESE DESIGNS:
Our existing logo is rather traditional and we have incorporated arial and garamond fonts into our marketing materials. We have used PMS 286 as our standard color. We would like to keep the original elements of the logo (since it does have some recognition in the market) but enhance it to create a modern day look. We would be open to use of an additional color but it can not be green. We have a tagline "Townships Serve People" but as you will notice it has not been incorporated into the logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Our existing logo and the PMS 286 colors.
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