What do you do?
10th Magnitude is a next generation custom software development firm specializing in Cloud Computing applications for businesses. Our simple, powerful solutions help companies eliminate the need to own or operate expensive IT infrastructure, while delivering the exact applications their businesses need. To date, companies have been able to move many standard functions to the Cloud, infrastructure and basic applications like e-mail, CRM (salesforce.com), or data back-up. Using the power of Microsofts Azure Cloud platform, 10th Magnitude develops custom applications based on standard Microsoft technology like SQL Server and .Net. We provide full life cycle development services, including ongoing management of the application infrastructure, as well as consulting and planning on how best to migrate existing applications to Cloud computing. 10th Magnitude has unique expertise in serving the needs of the Financial Services sector in general, and alternative asset management organizations (hedge funds, REITs, Private Equity) in particular. For these organizations we develop both traditional and cloud-based analytic, reporting, compliance, risk, and BI/data warehousing applications.
What is the exact name you would like in your logo?
What pieces of stationery do you need designed (biz cards, letterhead, etc.)?
Business Cards, design of Electronic Letterhead (for both on screen/pdf and printed documents), design of Electronic Signature for email
What is your industry?
Technology, Custom Business Software Development and Consulting
Describe the target audience for your logo and stationery
Business execs (CFO, CEO, COO, Line of business heads) at target firms, which are initially alternative asset management firms (such as hedge funds or Private Equity firms) as well as other smaller financial services companies.
Business partners (consultants, infrastructure execs, packaged software providers).
Technology execs in a variety of industries.
What 3 things would you like to communicate to your audience through your logo and stationery?
Power Increase, Simplicity, Competence, Next Generation Technology, Agility, Speed, Trust, Custom
Style and Concept
What logo and stationery styles do you like (text only, image only, text and image, etc.)?
Text and image. Logo should be very clean, crisp and forward-feeling.
What colors do you want to see in your logo and stationery?
Shades of Blue, Gray, Orange and Black are all OK
What colors do you NOT want to see in your logo and stationery?
Red, pastels, green, purple, brown
What adjectives should best describe your logo and stationery?
Clean, Crisp, Cool, Strong, Powerful, Professional, Modern
Where will your logo be used (print, website, etc.)?
Business Cards, Marketing Materials, Website, letterhead, Office Space (not right away), powerpoint presentations
Do you have additional info or links you want to share?
NO CLOUD or STAR IMAGES IN LOGO!!! 10th Magnitude is literally a force multiplier or a power measurement, so the logo should incorporate the feeling of power escalation.
Cool competitor logos: Oehm Automation (oehmautomation.com)
Ones we don't love:
Softagon (softagon.com) not interesting
delta hedge systems (deltahedgesystems.com) too generic
neudesic (neudesic.com) too stylized
pointbridge (pointbridge.com) don't like two toned words
sky road (skyroadasp.com) not expert looking enough
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