What do you do?
We design and manufacture commercial sales kits for B2B clients. Example: A medical device manufacturer wants to have an organized and professional looking display case to show their products to the docs.
How many pages of print design do you need?
2- Letterhead as well as Front and perhaps back of business card
List the size requirement(s) for your print design
Letterhead and business card. BC could have a fold.
What is your industry?
Advertising and Marketing
Describe the target audience for your print design
B2B companies that manufacture or distribute a product that has to be seen in person to really understand. Examples: Companies that provide industrial floor coverings, wall coverings, counter-tops. Also, companies that make medical device and other high end tangibles. We do NOT provide product packaging for B2C consumer markets.
What 3 things would you like to communicate to your audience through your print design?
1) We understand the nature and value of our customers' brand.
2) Although we are not a "design firm", we want our customers to know that it is important that finished sales kits and display cases are properly "designed for manufacturability." This makes their life easier in the long run.
3) We are very capable and have been doing this type of work for decades.
Our biggest differential is that our entire design team gets involved early in a project so that the finished product will function properly and so that it can be built effectively. Most others design only for form and function, but ignore the manufacturing process which leads to projects that can't be made or for projects that become cost prohibitive.
Style and Concept
What print design styles do you like?
What colors do you want to see in your print design?
See our existing logo
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
simple, clean, traditional, conservative, (we realize that this could come close to boring, but we are a fairly traditional company).
How will you use the print design?
letterhead and BC to start. We will eventually want to see how this applies to web landing pages, tradshow exhibits and other print collateral
What content must be included in the print design?
basic address and contact info
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