LET ME TELL YOU ABOUT US:
The Collector developed when the founder was not able to access new cool brands online, and was fed up with all the well known brands everybody was wearing. We at The Collector love boutiques and try to collect different new, edgy cool designers/brands from all over the world which, however, dont cost the world. We at The Collector like unique products, new and exciting brands that are collected from over the world.
We also believe there is too much mass everything: Facebook, twitter, asmallworld, blog one two three four and five who all make your life better, spam emails from all the other well-known e-commerce sites: you know who we mean.......lets get back to personalisation.
We believe authenticity is very important in our concept, people are fed up with the make believes of the traditional marketeers. Nobody knows who or what to believe anymore, so sincerity is key in this business. We will have new edgy designers next to the basic collection we all need. We will also have one of a kind pieces as Collectors items: Cool vintage stuff, exclusive collaborations etc.The price point will be mid- to high-end, say start at around 80- 1200, with sometimes real designer pieces if we think it is worth it.
What is 'The Collector'
The Collector will start as a female e-commerce website, based in Amsterdam. However if everything goes well we want to expand to Male, kids and home as well as different countries. What we mean by that is that the PR will firstly be based in The Netherlands, and later on we could expand to other countries.
HERE IS WHAT WE NEED:
We already designed our logo and business cards ourselves as well as our website which is currently being build. The only thing we struggle with is stationary.
OUR TARGET AUDIENCE IS:
or now fashion conscious ladies, we dont believe in age groups, a lady of sixty could be as fashion forward as a girl of twenty.
We want fashion innovators instead of followers, we believe in the knowledgeable consumer rather than the conspicuous consumer.
However like explained above we will expand into male, kids and home as well so it needs to be unisex kind of thing.
WE LIKE THESE DESIGNS:
We don't want to limit your creativity, but we have attached our logo, the font we use is either Bell or Baskerville. Just keep it plain and simple but with an edge. We like things like Diptique, more the word play than the images because since we are an e-commerce business everything has to be clean and clear cut. However feel free to let your imagination go and create something completely different.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
No must haves, what we don't want is pictures of some kind, so no clothing pictures etc..... Unless it will be something really cool which could be integrated in the logo for the use of the stationairy.
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