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LET ME TELL YOU ABOUT US:

The Trend Boutique is an online clothing store featuring contemporary womens clothing from distinctive and sought-after brands.

Our website

http://www.shopthetrendboutique.com

HERE IS WHAT WE NEED:

What we want to convey

We want to convey a sense of luxury and sophistication, but still be fresh young and modern.

Our logo was designed here on crowdspring.

Here is the link:

http://www.crowdspring.com/projects/grap...

What we need

1. Letterhead

2. Business Card

3. Envelope

4. Folding Compliments Card (6 x 4)

(included with every shipment)

5. Complements Card Sleeve/Pocket

(included with every shipment)

Four components to consider:

1. Our Logo

2. Our Butterfly Icon

3. Our floral graphic used on our site (if you find another floral graphic similar you can also use it)

4. Our main color burgundy

Colors

Our main colors are burgundy, black and white with our floral graphic being gray or with the opacity (term?) treatment as seen on our site. You can introduce other colors into the design but we would prefer this be done only on the compliments card and accompanying sleeve which is included in all our shipments. The only main stipulation for color is that the burgundy be used in some way as it is our main color.

Design

We like the design to be simple, elegant with a bit of whimsy which we have worked into the site with the floral graphic and placement of our butterfly icon. Please don't include any other components or tacky cliche items or graphics like hangers, clothing etc.

Floral Graphic

We have included a file of the actual dingbat where the design was taken from, please try to stick with the versions you see on our website, so none of the big rose bulbs, but the others are fine. The graphic is found on the top our of homepage and on product description pages. If you feel it competes too much with our logo it is not necessary to incorporate it into all items of our our stationery suite, we would however like it to be used in our compliments card or compliments envelope or both. Whatever you think works. Also, if you find another similar floral graphic elsewhere please feel free to use it if it compliments your design. It just needs to be a soft and subtle graphic.

Compliments Card

There will be pre-printed text within the compliments card so you will need to consider the font and show the submission with the font. We have included an example from another company, Piperlime, to give you an idea of size and what we include in our shipments, it's just an example.

Printing

You need not heed the cost of printing you can make it as luxurious or as "simple" as you wish, we just don't want it to be a complicated or impossible printing process.

Zip File

1. Logo Version

2. Icon

3. Floral Graphic

4. Examples of compliments card and sleeve

If we need to upload other formats please let us know.

OUR TARGET AUDIENCE IS:

Fashion-savvy, fashion-forward, educated, sophisticated, intelligent women between the ages of 18-45.

WE LIKE THESE DESIGNS:

Anthropologie (whimsical, light, feminine)

J Crew (modern, clean)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No tacky cliches associated with womens' clothing, like hangers, purses, bags.

Materials

Contract
Files

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