Social Finance, Inc.
What do you do?
We are an exciting new non-profit which links governments, not-for-profit service organizations, and investors to improve social outcomes. The Social Impact Bond (SIB) is the investment vehicle at the core of our mission. We think SIBs will attract financial investors to the world of philanthropy and in this have the potential to vastly change the way important social-needs projects are funded.
What is the exact name you would like in your stationery?
Social Finance, Inc.
You'll receive designs for biz cards, letterhead and envelopes.
We need address labels as well, and we would like a microsoft word template for the letterhead.
What is your industry?
We serve the intersection of institutional investors, social services, foundations, and governments.
Describe the target audience for your stationery
Our audience is varied but always sophisticated. We are working with some of the most well established philanthropic foundations and individuals. We are also meeting regularly with government officials at all levels. But we also must relate to the people running the non-profits, working with communities in need.
What 3 things would you like to communicate to your audience through your stationery?
1. We have a UK based sister organization and need to appear related to it in terms of logo, fonts, and style. www.socialfinance.org.uk
2. We are innovating a radical new concept, but we are also a financial firm. Therefore, we want our card to seem both fresh and clean, but also stable and established.
3. We need to be user friendly: easy to read, contact information right there.
Style and Concept
What stationery styles do you like?
Any of the top investment banks (JP Morgan, Morgan Stanley, Goldman Sachs) would all have a look like what we want. Please also visit www.socialfinance.org.uk to see what our sister firm is like in terms of look and feel.
What colors do you want to see in your stationery?
We need to use the blue from the logo and the UK website, and black.
What colors do you NOT want to see in your stationery?
We think the best designs will stick to blue and black.
What adjectives should best describe your stationery?
Professional, clean, user-friendly, reliable, highly intelligent, savvy, creative, flexible.
Do you have additional info or links you want to share?
We want our logo (attached) on our business card and stationery. We want a standard US size business card with a horizontal layout, and we want our URL to be on the back of the card in black and white (no color printing required).
Other important information is that we need to have these cards produced very quickly and very soon. So we need a straight forward design that will look good if we laser print it. We need business cards for 6 people and the letterhead should also be in an MS word template format.
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