• Award$200
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  • Creatives16

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Creative Brief

Who are you?

RippleFly helps you meet the right people at professional events. Instead of walking into a room and having no idea who youll meet, RippleFly gives you a custom list of networking introductions in advance of the event. Those matches can be tailored to your goals at the event, whether it be looking for a new hire, a new job, a business partner, or an investment opportunity, or it can simply be based on things you have in common with other attendees based on your current position or other info on your LinkedIn profile.

What do you need?

A series of upcoming networking events will be using the RippleFly web application for their attendees to do pre-event and post-event networking. We would like a promotional business card that these event organizers could hand out to people at the events to promote RippleFly. The card would be the size of a business card but would be a generic promo of RippleFly (as opposed to a business card with a person's name and contact info). The purpose of the card is for someone to be made aware of RippleFly and what we do, and to have the URL they should visit to learn more.

We don't yet have a logo per se but are simply using a RippleFly type treatment (Calibri font currently) set against a background image of ripples on blue water (see attached PowerPoint as an example). The ripples image from the PowerPoint is attached as reference - it's a stock image we haven't yet purchased but could do so for the final production version if it makes sense to use it. We're not looking for an official logo at this time, just want a good-looking business card handout that is consistent with our existing materials but looks as professional as possible.

Who Is Your Audience?

Working professionals who attend networking events hosted by their college alumni associations or other professional associations. These people range in age from younger, entry-level professionals to more experienced professionals, across a variety of industries.

Requirements

We Like These Examples

can't think of a well-known promotional business card per se, but we like clean, professional design that reflects the simplicity and straightforward professional nature of our target audience and our solution. simple.

We Absolutely Must Have

Company/service name = RippleFly
Tagline = Network Smarter. Go Further.
URL should be prominent = www.ripplefly.com
We want all of some of the value prop points from the attached JPG file - these are the points we wish to make but not sure they'll fit well on a business card (would consider 2-sided card but prefer 1-sided). A more succinct value prop statement would be "Meet the right people at professional events."

Materials

Contract
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