eBusiness Factory is launching a new destination eCommerce website which will educate and sell recycled plastic storage/moving containers. We don't currently have any logos or corporate colors, so you are starting with a blank canvas.
Our goal is to be the #1 trusted brand and website for anyone (B2B, B2C) looking to purchase recycled plastic storage/moving boxes and recycling/composting containers.
Education will include the benefits of recycled plastic boxes over virgin plastic boxes and of course the benefits of plastic recycled boxes instead of cardboard boxes. We will also provide a compost solution and recycling containers. We will be writing/blogging regularly in an effort to educate our target audience and establish ourselves as the 'trusted advisor/expert'.
Selling will include full eCommerce functionality, powered by Volusion.com, and a full call center to handle inbound sales and customer service.
We will be selling about 40 different size boxes and recycling containers (you can view a typical product mix at http://www.orbiscorporation.com/o/o/Prod... and http://www.norsemanplastics.com/html/nor...
What We Need
We need complete Identity Generation from scratch (we don't have any identity yet...this is a brand new website for us). We need corporate logo, business card (two-sided, rich design), letterhead and envelope.
Please design/create Identity holistically understanding that what you create will drive the design/GUI for the website.
PlasticBoxesDirect.com is a subsidiary of eBusiness Factory. We should mention this somehow creatively...the fact that it is a eBusiness Factory company.
Our Target Audience Is
Both consumer and business customers who are looking to solve their moving and storage needs with recycled plastic boxes/containers as an alternative to cardboard.
We want to be a moderate brand which appeals to both liberals and conservatives. We do not want to be polarizing as too strong a 'green/eco-friendly' company. The eco-friendly aspect is one of several unique selling proposititons (USPs) which include 1) Last longer 2) protect contents much better 3) eco-friendly recycled plastic.
We Like These Designs
The company designing and building our website is www.brandlabs.us ...you can view some of their designs at their site.
We like the following sites they built: www.ecomowers.com, the Type Free diabetes site and the Storage Solutions site.
We Absolutely Must Have
Must look very unique. Must look more consumer than business/industrial. Must be moderate and non-polarizing around 'green/eco-friendly'. Must be clean and slightly modern in design. Must also look/feel trustworthy. Must convey message/look of large and successful company.
Must not be too 'green/eco-friendly'.
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