LET ME TELL YOU ABOUT US:
Seda Systems is a start-up IT Consulting business located in Durham, NC. We offer services ranging from networking to storage and backup. We normally provide solutions that integrate into existing IT infrastructure, but can certainly lay down infrastructure from scratch if need be.
Our main specialties are Linux and High Performance Computing.
We are idealists, and believe that a business does not have to be evil. We put the utmost value on our customers and employees. We are excited and proud to make a living doing what we love.
We embrace Free Open Source Software as much as possible. However, sometimes a project calls for a proprietary piece of software to provide the best results.
HERE IS WHAT WE NEED:
We need slick professional stationery that is relatively simple - not too much more than just the logo. I'd like the stationery to match the company website. But since the company website doesn't exist yet, the stationery has to be pretty basic. I really don't want the stationery to differ too much from the company website (once it's up).
The stationery content, e.g. contact info, is attached.
OUR TARGET AUDIENCE IS:
Our System Administrators have backgrounds in Biological Sciences. Therefore, our ideal customers are small Bio Tech start-up companies that produce massive amounts of daily on a Terabyte scale per day. We speak their language and are experts in delivering the kind of robust IT infrastructure that they require to stay ahead.
However, the kind of services that we offer really can be delivered to any kind of small or medium sized business - not just Bio Tech folks.
WE LIKE THESE EXAMPLES:
I'm not totally set on a specific style of stationery, but I have attached a few business cards that I like.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Uniqueness is something that I would love to see, but it's not crucial.
I definitely don't want the design to be cheesy, though. I'm looking for very professional and very basic. I think simple is best with this kind of stuff. When in doubt, go conservative though.
I'm looking for nice typography. That's actually a big thing for me.
I'd really like something on the back of the card for marketing purposes. Perhaps, content from this brief could be used. Perhaps benefits of my services could be used, e.g. peace of mind, security. I will provide a mission statement as an update to this brief soon. Perhaps the mission statement could be placed on the back of the card? Just a thought. It's your call though.
I'd like to see two versions of the card - one with a light (probably just white) background and one with a dark (black and/or grey) background. The attached logo should work fine on a light or dark background, but you may have to make the background of the logo itself transparent.
One big thing is that I'd like the business cards to be *standard* size. I don't want me (or anyone I provide a business card to) to have to cut the cards to fit in some sort of standard holder. Rounded edges are fine - the card just cannot be oversized.
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