• Award$300
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  • Creatives11

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LET ME TELL YOU ABOUT US:

This is a website (Needle.com) that will help shoppers figure out what to buy in real time. We picked the name needle for a variety of reasons:

1) Needle in the haystack idea

2) Precision

3) To the point

4) Orientation, ie the compass needle

HERE IS WHAT WE NEED:

We need a really cool corporate ID to go with the brand. We'd like it to be consumer friendly, but still look high tech. Use the logo that is attached. We think we might want you to experiment with the hidden needle in the text as a design element somewhere - but we aren't sure. It might be too much. Color palette is open for now.

OUR TARGET AUDIENCE IS:

Our target audience is really going to be sophisticated internet shoppers, mostly below 40 years of age.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Needle Inc.

123 Main St

Palo Alto, CA 95120

www.needle.com

Please add a dummy name, title, mobile phone and email address.

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