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Business Info

Business Name

Verdan SarL.

What do you do?

Manufacture crystal deodorant for the health and beauty industry.

What is the exact name you would like in your stationery?

VERDAN (all caps)

You'll receive designs for biz cards, letterhead and envelopes.

Yes, I need business cards, letterhead, and envelopes. I don't need a logo.

Target Audience

What is your industry?

Health & Beauty natural deodorant

Describe the target audience for your stationery

Verdan has two separate target audiences. 1) Business-to-Consumer selling the high-end natural deodorant to consumers around the world; 2) Business-to-Business providing contract manufacturing of crystal deodorant to health and beauty brands, and selling natural minerals to product formulators.

What 3 things would you like to communicate to your audience through your stationery?

Natural
High-end
Fresh

Style and Concept

What stationery styles do you like?

Text and image. The image used should be our logo. A variation of the log can be used, but not mandatory, in addition to the original in such that the crystals from the logo can be recreated and modified and used in the design, such as a watermark or background. An idea for the business card would be to have the crystals/logo raised above the surface, like an imprint. We are open and flexible to most all design ideas as long as it is clean and high-end. Please review our label to have a sense of our product.

What colors do you want to see in your stationery?

Some green without feeling overwhelmingly "green". Consistent with the website www.verdan.com and the sticker of Mineralprotect by Verdan. Feel free to try colors that are consistent with the logo and label design green, blue, grey/silver, white and black (black to be used as an option for text only).

What colors do you NOT want to see in your stationery?

Any colors not mentioned above.

What adjectives should best describe your stationery?

Natural
High-end
Fresh
Frosted
Clean
Crystal

Do you have additional info or links you want to share?

Please see attached logo that needs to be used. You can use the crystal design from the logo to be modified and implemented in the design, such as using individual crystal columns, or by enlarging the crystals and placing it as a watermark, but the logo also needs to be used in the original form.

Also review the attached label design as the stationery should have a similar look and feel.

Materials

Contract
Files

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