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LET ME TELL YOU ABOUT US:

Ladd Cellars is a tiny winery that produces 'high end' Pinot Noir, made from Sonoma Coast and Russian River Valley vineyards.

The style of wine my wine:

"Aromatic - Pure - Complex

Wine that has depth and layers that evolve in interesting ways, in your glass and in the bottle. Capturing the essence of the vineyard and fruit, without any distracting elements. Delivering the intensity that California's great weather provides, without losing elegance or delicacy. This is what I am seeking.

My winemaking goal is to add finesse into what California has to offer, in a 'balanced' style of wine that evolves in interesting ways over an evening and over the years."

For comparison, most high end Pinot Noir is currently being made in a 'big', very ripe, fruit forward style.

Go to www.laddcellars.com for more info.

HERE IS WHAT WE NEED:

I want to 'step up' the look of my label a level...to make it more 'high end'. Conveying a sense of style and luxury, in an artisanal yet world class sort of way.

The style of my wine (described above) and the style of the label should look like they share the same sense of aesthetics.

I've attached images of my current label. MooreRanch.jpg is an example my "vineyard designated" label (i.e. a wine that comes entirely from fruit from a single vineyard). SonomaCoast.jpg is an example of my "appellation" label (i.e. where the fruit comes entirely from vineyards in a single appellation, such as Sonoma Coast, or Russian River Valley). 2006Bottle.jpg and 2006BottleBack.jpg show how the labels look on the bottle (sorry for the poor quality of these).

I think the label design issues break down into the following questions (refer to the jpg's mentioned above for context here):

- What should the 'Ladd Cellars' look like? What font, what color, where should it be placed? This need not be based on a font....it could be hand drawn. The current 'Ladd Cellars' is based on the Present font that has been modified (after the fact) slightly (the upper case L was modified to look less Asian). Also, the current 'Ladd Cellars' is printed in a bronze/brown ink....bronze (or gold or silver) foil is an option here (and elsewhere on the label).

- What should the 'Pinot Noir', the appellation (russian river valley or sonoma coast), Vineyard name, and vintage look like? I.e. what font/color/placement/etc? Using a different font and/or color for each of these is, of course, a reasonable option. I'm currently using the same font and color as is being used for the 'Ladd Cellars' (i.e. the Present font in the bronze/brown color). The 'Pinot Noir' could be hand drawn (i.e. not based on a font, as with 'Ladd Cellars'), however the other text elements (appellation, vineyard name, and vintage) need to be based on a commercial font (cuz these elements will change).

- Does there need to be an additional visual element (or elements) to give the desired effect? Maybe...maybe not.

The art work shouldn't be changed. Also, I will take care of placing the alcohol statement (i.e. 'Alc 14.2% by vol').

Other than that, any changes that helps meet my goals are fair game. I have a slight preference for the 'Ladd Cellars' to be somewhat similar to what I have now...but this is only a slight preference and a good design is, of course, critical.

This will be printed using a 6 color process printed which is capable of reproducing any pantone color. I'm not currently using any gold/silver/bronze foil or embossing, tho those are options.

The paper for the label has a slight texture looks like a high quality drawing/watercolor paper.

I have the .ai files for this if that would help....tho you'll need the Present Font to use them.

OUR TARGET AUDIENCE IS:

The Target Audience is people that buy

- directly from me

- from a small high end wine shop.

- at a restaurant.

The common element of these three audiences is: Appealing to these folks once they've decided to look at it is what's most important. Grabbing someone's attention isn't the primary problem.

WE LIKE THESE DESIGNS:

I've included a few jpgs of wine labels of highly respected wines that are 'in my space' for reference only (I neither like or dislike them)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Symbolic designs, generally, aren't as interesting to me. For example, my wines evolve in interesting ways, over the evening and in the cellar. Having something on the label that symbolizes this evolving isn't as appealing

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