LET ME TELL YOU ABOUT US:
Emergency Services Academy (ESA) is a Canadian private college offering certified firefighter and emergency medical services training. ESA is entering its 10th year of providing education and training for individuals seeking the qualifications to achieve their career goals in the emergency services industry. ESA has a strong reputation with fire departments and EMS organizations, and our graduates have a track record of success in securing careers as firefighters and EMS professionals.
Our website is http://www.esacanada.com/
HERE IS WHAT WE NEED:
Our logo is already well recognized within the emergency services industry and by potential clients. We need an updated suite of stationery which fits with our logo but provides a professional, modern, sharp image. Specifically, we require:
2. business card
4. brochure template
OUR TARGET AUDIENCE IS:
Our clients range in age from 18 to over 50, but the vast majority of the demographic we serve is between the ages of 18 to 30. People interested in careers in firefighting and EMS tend to be team-oriented, tech savvy, assertive, physically fit, and very active. They are often involved in sports and fitness activities, and tend to have prior post-secondary education from a university, college, or technical/trade school.
WE LIKE THESE DESIGNS:
We like our logo, which incorporates some of the primary symbols of the emergency services industry (maltese cross for firefighting and "star of life" for EMS), in addition to a maple leaf representing Canada.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Colours must support or be derived from (not clash with) our logo. We want the "feel" of our stationery to appeal to our core demographic, and to provide a professional, modern, strong impression of ESA to our stakeholders. A simple, clean, contemporary look is preferred.
Canadian spelling must be used if applicable
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