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Context:
We need a Stationery Pack for our Engauge product and service range. (Letterhead, envelope, business card, Powerpoint template)
We are a training support company. We provide online assessments for training needs, performance appraisals and career guidance. We generally work with company training and HR departments.
Our new name, Engauge, reflects the combination of the measurement and development of a persons performance / abilities. The name also refers to the outcome - increased engagement with their work and their organization.
Requirements:
We want a fun, upbeat (energetic) and contemporary design for the stationery and website (which is posted in a separate project). We want people to smile when they see our stationery (in a thats cool way). We like a crisp, clean look.
Here are some links to websites with the sort of looks we like:
http://www.oypro.com/ (although possibly a bit busy for our purpose)
http://www.fusionbooks.com.au/
and
http://www.makingrain.com/index.html
That said, were not stuck on any of these styles specifically be adventurous if you want to come up with something a bit different.
Some stationery may be professionally printed (e.g. envelopes and business cards) while other items may be printed on an office printer (e.g. letterheads) so will be used in the form of a Word and/or Powerpoint template.
The businesscard design has a specific additional requirement. We would like something that folds (so that, opened up, it could be used as a bookmark) and also has one or two die-cuts so that it will hold a smaller card (dimensions: 28mm x 70mm see: http://www.moo.com/products/minicards.ph... This little card should only be visible once the businesscard has been unfolded (a surprise inside!)
Our logo can be seen in the supporting files. The main logo colour is green with the other colours representing different sections of the range. This will largely be applicable to the website design posted separate project, but feel free to be adventurous.
We really want a positive emotional connection with the brand so it is critical that the design supports that requirement. If you wish to modify the logo to fit with your design concept, we are open to re-interpretation.
Im very happy to answer questions or give feedback.
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