What do you do?
edo is a technology startup connecting brands with consumers via tailored offers running on the credit and debit cards theyre already using.
We have offices in Nashville, Chicago, and London, and have 100+ employees across these locations. Because of our partners, we work heavily in the banking and retail brand spaces.
What is the exact name you would like in your stationery?
See below for all required information we'd like included in the business cards and stationary...
You'll receive designs for biz cards, letterhead and envelopes.
Primary goal is to receive business cards based on the creative brief below. Once we settle on a design for the cards, we would like to see a branded letterhead design using the same look and feel of the business cards in Microsoft Word format. Please focus on the business cards for your initial round of creative.
Your business card design should include the following details:
Information to include
Contact Information Side:
Must include this sample data:
new edo logo (attached as vector)
VP Product & Marketing
215 West Superior Street | Floor 5 | Chicago, IL 60654 (completely open to tweaks to the address format/spacing/abbreviations)
312-555-8222 x123 Office
*Open to overall design suggestions on updating the overall look and feel, but wed like this side to keep a white background and Id be looking to remove the circle artwork around the logo and at the bottom near the URL. Open to other clean design elements you think would enhance the look.
Design- Front Logo Side
Must include the edo logo and any style treatments you think will look consistent with the overall design - open to options here
Do not include the tagline transforming shopping & saving as we are moving away from this messaging
Sizing and Color
2-sided, full color (CMYK)
Size: See attached template outlining bleed, crop, and live area regions
Vertical orientation, sized to the attached template
Producer: Moo (online print vendor)
What is your industry?
Advertising and Marketing
Describe the target audience for your stationery
Weve been using the same business cards for 3-4 years, and the design feels really dated. Were looking for a crisp, new design that feels more like a lean, young, technology company the current design has a ton of things going on in terms of fonts, colors, type treatments - we need a lot of help making this easy on the eyes and removing the clutter.
What 3 things would you like to communicate to your audience through your stationery?
I'm attaching a look at the current design - we need a brand refresh that has a fresh, clean design:
1. Modern and crisp font with consistent styling... currently the bold, colors, lettering is all over the place- help us simplify!
2. Cut down on unnecessary design elements - I am not a fan of the "bubbles" on the front and back of our current cards
3. Overall present us as a lean, technology startup with a solid brand presence
Style and Concept
What stationery styles do you like?
We love minimal design - a few strong but simple colors (see below for a link to our style guide for approved colors) and crisp fonts ... we want to appear focused and clean without a lot of distracting art elements
What colors do you want to see in your stationery?
We will be using slate gray, "edo green" and "edo orange" per our style guide-
No need to use all of these colors, but the colors you select should be from these options.
What colors do you NOT want to see in your stationery?
Only use colors from our style guide, available here:
What adjectives should best describe your stationery?
Crisp, clean, strong, focused, minimal
Do you have additional info or links you want to share?
I am attaching a few files to help you understand where we are and where we'd like to go:
1. An EPS of our current logo
2. A photo of our existing business card we'd like to replace
3. An Illustrator template file showcasing the exact dimensions our vendor requires
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