Institute for Professional Care Education
What do you do?
The Institute for Professional Care Education (www.ipced.com) provides engaging, interactive, easy to use training courses for the long-term care industry, both online and in DVD formats. IPCed specializes in initial and ongoing training for caregivers working in home care, assisted living and community-based care as well as continuing education for care professionals including nurses, social workers, administrators, and nursing assistants.
What is the exact name you would like in your stationery?
See attached samples
You'll receive designs for biz cards, letterhead and envelopes.
Will also need mailing label and 9" x 12" presentation folder.
What is your industry?
Consulting and Professional Services
Describe the target audience for your stationery
1. Professional providers of home care and assisted living services
2. Community-based care providers
3. Caregiver associations
1. Government and regulatory agencies
2. General business community
What 3 things would you like to communicate to your audience through your stationery?
1. IPCed is a learning-based company
2. IPCed is friendly, approachable
3. IPCed is an innovative (technology driven) company
Style and Concept
What stationery styles do you like?
What colors do you want to see in your stationery?
See attached graphic standards
What colors do you NOT want to see in your stationery?
Need to be consistent with corporate color system (see attached graphic standards)
What adjectives should best describe your stationery?
Innovative, thoughtful, friendly, professional, trustworthy
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