Branding For Worksmart Emarketing A Creative Initiative For The Company

LET ME TELL YOU ABOUT US:

We demystify the Web for entrepreneurs and educators through practical and comprehensive Web strategies and eLearning events that boost your brand and your bottom line.

Our website is www.worksmart-emarketing.com

We are currently launching a new website May 4th and want to incorporate this projects results, hence potential future work for the design winner.

Our logo is not changing, and our sub-brand is eMarketing Techniques

HERE IS WHAT WE NEED:

We need to create the following:

-a one-pager pdf design

-a poster-card ad design

-an element look

-powerpoint primary and secondary designs

-business card and letterhead

-a secondary logo/graphic for WorkSmart eMarketing

The objective is to establish a brand guide/architecture for the company to utilize that is scalable and creative. this material will be used primarily online, but also for print materials for trade shows.

Our logo is not changing. We are flexible on colors and design.

OUR TARGET AUDIENCE IS:

WorkSmart eMarketing is a young and fresh company. The founders are 23 and 28. Our clients work with us because we bring new, creative and quality concepts to market their business/product/service or organization online. We are know as experts in eMarketing, and our education division primarily targets baby boomers (ages 45+). Our powerpoint presentations are very engaging and energetic.

Our presentations are done both in person but also many through webinars.

WE LIKE THESE DESIGNS:

Quirk.biz and http://www.quirk.biz/emarketingtextbook/

Carsonified.com and their corresponding sub-brand/websites

Hubspot.com - they have lots of whitepapers and e-books

oneupweb.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It is critical that we maintain a professional but young/energetic/creative brand. Simple but strong, bold and effective is critical. Our logo is attached and will be used. Our colors can be changed or expanded (possibly greys, blues)