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Business Info

Business Name

Faul Productions

What do you do?

We are a start-up dance music festival event company. We want to emphasize the importance of live performance and live acts in conjunction with electronic music.

List the size requirement(s) for your landing page

1024 x 600, NO SCROLLING, please!

Target Audience

What is your industry?

Dance music, dj's, festivals and dance events.

Describe the target audience for your landing page

Our target audience is between 18 and 40. They are students, young professionals, and anyone who enjoys dance music (techno, tech-huose, dub-step, house).

People who like this sort of music:
http://soundcloud.com/roy-el-kei/roy-el-...

What 3 things would you like to communicate to your audience through your landing page?

1.That they will have a magical and uplifting experience at our event
2. Convey date and time of event along with which artists are playing at
which podiums
3. How to get there with public transportation

How is your company different from your competitors?

We place an emphasis on the quality of the music and the performances. It is more important to us than making a huge profit. We do this for the love of music. We also want to emphasize that live musicians playing on electric violins, drums and flutes, can add an unexpected depth to electronic dance music.

Style and Concept

What landing page design styles do you like?

http://www.fusionofdance.nl/Events/Indoo...

What colors do you want to see in your landing page?

The colors here are really nice
http://s473.photobucket.com/albums/rr93/...

This gives a different feeling, but also very nice
http://3.bp.blogspot.com/_CU6DFPnuEto/SR...

I am not crazy about the colors on this dance festival flyer, but it has depth and a lot of detail, which i do like a lot.
http://www.amsterdambachelor.com/wp-cont...

What colors do you NOT want to see in your landing page?

Too much green. That would be too cliche...

What adjectives should best describe your landing page?

Mysterious. Attractive. Gives a feeling that you really want to go to this festival and discover something. On our facebook page, we have written, "The magic inherent in all living things flourishes in The Secret Garden. Here, music is the life force that pushes the flowers from the earth and lifts the dancers into euphoria. It is the breath of spring air that brings new life. Do you hear the golden beats that herald the entrance into Paradise? Paradise can be found on earth, in nature, in The Secret Garden."

What content must be included in the landing page?

Name of the Festival: "The Secret Garden"

A link to Paylogic for tickets.
URL:
https://v1.paylogic.nl/frontoffice/?comm...

The website should provide the following information:

1. Date and time of the event
2. Place of the event and public transportation options
3. Which podiums will be at the event, and under the podiums a list of the artists who will be performing. We will have 4 podiums. They are as follows:
1. Compound Stage
2. Loco Stage
3. Talent Stage
4. Faul Stage

I do not want any text visable on the page at first except and a link to the ticket sales and "The Secret Garden Festival." I have included below a sketch of what my first impression of the website would be like, but please feel free to change anything and everything you like, or not use the sketch at all if you feel you have a better idea!!!

My initial idea: The flowers or elements where the information is "hidden" should move a little with and imaginary "wind" when the cursor moves across them along with a sound such as crickets chirping, a bird singing, or wind through the trees. Then a small board (or sign, or something) should pop up with the name of the podium. When someone clicks on the board, then the line-up (not known now) should roll out. The date and location should also attached to an element in the drawing in the same way.

Do you have additional info or links you'd like to share?

We would like to be able to make a printable flyer from the web disign page. It is also important that people can access the information on the page via mobile telephone.

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