LET ME TELL YOU ABOUT US:
Independent Distributor of new nutritional supplement product. We are building a new site to highlight the products and drive online orders through a very simple, clean product page.
HERE IS WHAT WE NEED:
This site will be used to drive traffic from keyword buys and organic SEO terms. The intent is to allow a consumer to rapidly learn about a product including competitors in the market and complete an order.
Attached is a word document outlining the details of the project.
OUR TARGET AUDIENCE IS:
Fitness enthusiasts who invest a significant portion of time / money in their health and training.
WE LIKE THESE DESIGNS:
http://37signals.com/ - good use of white-space and graphics / text for describing a product (although the page is overloaded visually)
http://www.lexus.com/ - good use of text and clean white space
http://www.myiconlight.com/myiconlight/c... - good highlight of product
The designs should use white space and have very clean, readable text. The design should leverage the colors of the products, they already have different color schemes to reinforce the branding.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The whole point of this design is to have clean landing pages for six products. The pages basically stand alone and will contain an order form for a one page checkout process. The product is relatively simple and straightforward, a consumer should be able to see the highlights of the product, comparison with existing products and be able to make a decision to buy within 90 seconds.
A truly great product page is key to this effort, the home page, while important, is not the focus, nor is individual company branding.
What we do not want to see is a lot of distracting images, loud color schemes and other things that divert the user's attention. There is only one point to this page, to help a consumer learn about the product, understand why it's superior to existing alternatives and to place an order to try it.
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