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Business Info

Business Name

Blue Line Media

What do you do?

This project pertains to College Marching (https://www.facebook.com/collegemarching). We are building our website to extend this network we have created. We have designed the layout ourselves and really just need the page aesthetic and t-shirt store banner ad image iterated on. Colors can be changed but I like simple and elegant looks.

List the size requirement(s) for your landing page

1650 x 1200

Target Audience

What is your industry?


Describe the target audience for your landing page

College Marching Band fans, parents & alumni

What 3 things would you like to communicate to your audience through your landing page?

1. This is the home of news and information for College Marching bands, no matter how big or small.
2. We are the lifestyle authority for the band community (Things they say, what they wear, cool or uncool)
3. We want our users to know they can come and get all the news performances and information about bands across the country all day everyday

How is your company different from your competitors?

We are the lifestyle authority for the fans and are not selling stuff(arriangments, etc.) to the bands directly.

Style and Concept

What landing page design styles do you like?

See the attached image to be cleaned up(college-marching-home-screen.png )

What colors do you want to see in your landing page?

Right now we are using baby blue (#50ade5),black (#333333), and light grey(#dddddd) based of our our logo but are definitely open to changes as long as it remains simple. Our main goal is to make sure it has a classic varsity feel.

What colors do you NOT want to see in your landing page?

No neon bright colors

What adjectives should best describe your landing page?

Do not worry about content wording

What content must be included in the landing page?

Do not worry about content wording

Do you have additional info or links you'd like to share?

Long term we want to be similar to espn.com with lots of pages and content but what we are looking for right now is just an artists touch to cleanup the design and layout that we have already done. college-marching-home-screen.png is the main image we want cleaned up. All other images are included in order to help. I am including T-shirts in the including images in case the designer wants to incorporate those into the banner ad on the sides.



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