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LET ME TELL YOU ABOUT US:

Our customers are Java software developers. They are professionals, working at their day jobs. They are looking for some kind of Java job scheduling, workflow, or file transfer software, which is what led them to our website. We want to give visitors to our website confidence that we understand who they are and can possibly provide what they're looking for.

HERE IS WHAT WE NEED:

We want a brand new front page / landing page (1 page only) to our website, designed from scratch. It should be fresh, modern, and a bit "Web 2.0ish". But not too much. It still needs to be professional. Java developers at huge banks and financial institutions use our software. We need to strike the right balance.

In this go-round, we're just looking for the front page of the website. We have just one product ("Flux" -- the same as our company name). We're thinking that every page on our website should have the same top/side/bottom links. The idea is that a website visitor should be able to jump to any other one website page with one click.

If all goes well, we'll continue working on the rest of the website in additional projects. This project is *JUST* for the front page.

I'm attaching (fluxmenus.pdf) a *very* *ROUGH* hand-scratched page of my notes for what the top/side/bottom navigation elements should be.

(Just for future reference -- not needed on this project: We need the page to validate for HTML 4.01 Strict with CSS. We picked this since XHTML seems to be less in favor over the last month. Our users use Firefox 3.x, IE 6/7/8 (sigh -- about 13% of our website visitors use IE 6), Safari, Chrome.)

OUR TARGET AUDIENCE IS:

Java developers, foremost. Secondarily, their management and colleagues in IT.

WE LIKE THESE DESIGNS:

I've attached a file of our website mockup (flux_mockup_final.jpg) from when we tried this earlier this year. NOTE: We do NOT want to use this. However, it gives you *some* idea of the colors and "look" of what is attractive. As for the content and structure in this attached mockup, we do NOT want to use it.

Here are some websites that look decent. None of these sites are perfect for us, but they give some idea of what "right" will be.

http://www.campaignmonitor.com

http://www.highrisehq.com

http://brightkite.com

http://cakephp.org

http://www.gist.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our "logo" is simply the word "Flux". We're not so popular that people would remember a design. We're happy if they just remember our name, so we like our logo to just be "Flux".

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