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LET ME TELL YOU ABOUT US:

An Overview:

FitFeud is a Competitive Wellness Platform that allows organizations to host weight loss and fitness competitions online to help their workforces achieve their weight loss & fitness goals. Leading to a healthier, more productive & less costly workforce.

Put Simply:

Our platform allows businesses to host The Biggest Loser-style weight loss and fitness competitions online.

About Us:

We're a bootstrapped startup that believes COMPETITION is a powerful tool for reaching goals. We believe strongly that the touchy-feely style of dieting and weight loss misses a big chunk of average people ; those who need a kick in the ass, rather than a pat on the back.

HERE IS WHAT WE NEED:

We need a new home page. This home page should contain ALL the content pieces from the wireframe. Our brand colors (orange & light orange) must be included. However we are open to any accent colors that fit well - including the blue currently used on our homepage.

This design must be clean, crisp and visually compelling, but should still appeal to a b2b audience.

The attached Content prioritization highlights all items the must be included and the priority or relative weight each should get.

OUR TARGET AUDIENCE IS:

Corporate Wellness Directors, Gym Owners, & HR professionals.

This design should portray our competitive, in-your-face nature, but should also help these audiences to feel confident in our work.

WE LIKE THESE DESIGNS:

mint.com - A bit more complicated than we're looking for but good visual approach to a simple structure.

runkeeper.com- Really like the content structure and focus (not necessarily the actual look and feel)

vimeo.com - Feels welcoming yet structured.

https://www.rrripple.com - Stands out from other start ups.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

All Items in the Wireframe

The FitFeud Logo

Ample space for a demo video

Designed for a 950 pixel width (to fit to a 1024x768 monitor without horizontal scrollbars)

Materials

Contract
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