LET ME TELL YOU ABOUT US:
FitFeud is a Competitive Wellness Platform that allows organizations to host weight loss and fitness competitions online to help their workforces achieve their weight loss & fitness goals. Leading to a healthier, more productive & less costly workforce.
Our platform allows businesses to host The Biggest Loser-style weight loss and fitness competitions online.
We're a bootstrapped startup that believes COMPETITION is a powerful tool for reaching goals. We believe strongly that the touchy-feely style of dieting and weight loss misses a big chunk of average people ; those who need a kick in the ass, rather than a pat on the back.
HERE IS WHAT WE NEED:
We need a new home page. This home page should contain ALL the content pieces from the wireframe. Our brand colors (orange & light orange) must be included. However we are open to any accent colors that fit well - including the blue currently used on our homepage.
This design must be clean, crisp and visually compelling, but should still appeal to a b2b audience.
The attached Content prioritization highlights all items the must be included and the priority or relative weight each should get.
OUR TARGET AUDIENCE IS:
Corporate Wellness Directors, Gym Owners, & HR professionals.
This design should portray our competitive, in-your-face nature, but should also help these audiences to feel confident in our work.
WE LIKE THESE DESIGNS:
mint.com - A bit more complicated than we're looking for but good visual approach to a simple structure.
runkeeper.com- Really like the content structure and focus (not necessarily the actual look and feel)
vimeo.com - Feels welcoming yet structured.
https://www.rrripple.com - Stands out from other start ups.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
All Items in the Wireframe
The FitFeud Logo
Ample space for a demo video
Designed for a 950 pixel width (to fit to a 1024x768 monitor without horizontal scrollbars)
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