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Business Info

BUSINESS NAME

NWFIVE

WHAT DO YOU DO?

moreconference is an exciting new web product for delegates at conferences and events. From the moment they book their place at the conference, delegates will be able to start connecting with one another online. For organisers, planners and venues, moreconference will help delegates get the most from the conference and demonstrate the value of the event to the sponsors.

Target Audience

WHAT IS YOUR INDUSTRY?

moreconference will be sold to conference and event organisers, planners and venues and used by delegates.

DESCRIBE YOUR AUDIENCE

This landing page should be designed for conference and event organisers, planners and venues.

These businesses are usually small. Typically the older and more senior employees are not particularly web-savvy and may be wary of internet scams and gimmicks. The younger and more junior employees are usually more comfortable with the web and may understand the product more readily. We want this page to appeal and be usable by both groups.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

There is a concern that the conference and event industry is not as innovative as it could be. We want this page to be fresh, unstuffy and uncomplicated. Other emotions it should convey are: approachable, personable, business-like, human, trustworthy and confident.

Style and Concept

WHAT STYLES DO YOU LIKE?

We dont want this page to look like a copy of others on the web. You may however draw inspiration from some of these sites which we like: squarespace.com, clearleft.com and envato.com

WHAT COLORS DO YOU LIKE OR HATE?

None in particular.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Main_Features_Crowdspring.png is a mockup of this page showing the layout of the elements. While we would like you to roughly follow this layout in your design if you feel it is necessary or deviate from it then please feel free to do so.

We anticipate that the main design challenge will be the six images in the middle of the page. Each of these should bring to life the relevant piece of text which is underneath each box. You may want to use photos, diagrams, icons or other graphics for this purpose.
There is no need to create an image for the space where the video will be displayed at the top of the page.
Because the page is quite long it may be necessary to give the user hints that they should keep scrolling. We have tried to do this with the titles overlapping the coloured areas but dont feel like you have to use this trick.

More_Logo_COLOR.jpg is the design for the website logo. This should be shown at the top left of the page. The font is called Sansation Light if you want to reuse it.

Remember that we want this page to appear fresh, unstuffy and uncomplicated. Please avoid using boring stock photos such as people shaking hands or performing other clichd conference/event actions. There are a whole load of sites out there which have stale stock photos of business meetings and we are keen to differentiate ourselves from those.

We also dont want lots of overkill about the technological aspect of the product (e.g. access on your smartphone, twitter etc). Although this is a key component, the main point is that the technology supports the conversation which is the most important thing.

Materials

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