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Business Info

Business Name

Backyard Travel

What do you do?

We are a Tour and Travel Company offering High End Custom Tours throughout Southeast Asia and Japan. We help our customers create custom itineraries based on their own interests and then manage all aspects of their experience, providing experienced and knowledgeable local staff to guide them and look after all of their needs.

List the size requirement(s) for your landing page

1024 x 600 for main above the fold area, 1024 x 600 (approx) for lower part of the page (see attachement for layout ideas/suggestions)

Target Audience

What is your industry?

Travel

Describe the target audience for your landing page

32+, US and European English speakers, college / university graduates, high value. They are not tech savvy like the younger generation but are fairly comfortable with it.

What 3 things would you like to communicate to your audience through your landing page?

1. Our tours are unforgettable, life changing experiences
2. We are local people, ex-patriots and locals who live and breath travel
3. We can customise any part of our tours to your exact needs

How is your company different from your competitors?

See point 2 above. We are local, unlike most of our competitors we actually live in our destinations, all year round.

Style and Concept

What landing page design styles do you like?

simple (well it is a landing page after all!), travel image rich, exotic, enticing...

What colors do you want to see in your landing page?

colours based around the logo, but generally up to you.

What colors do you NOT want to see in your landing page?

black, red... nothing too obvious

What adjectives should best describe your landing page?

exotic, interesting, enticing, adventurous... the landing page is 100% for conversion, people landing on the page will be interested in that destination... we want them to get enough information to then send an enquiry about a tour or destination.

What content must be included in the landing page?

Need a number of elements (see attachment for outline layouts):

1. Some sort of scrolling image gallery to showcase the destination
2. Headline intro to the destination (e.g. "Let us take you on a fantastic journey through myanmar!")
3. Short copy intro to the destination and why Backyard Travel are the best guides for this destination
4. Headshots of our travel consultants to show we are local and personal (with mouseover effect displaying consultants name and short bio)
5. Contact Form (close to the top, above the fold preferably)
6. "Our Tours In XXXX" - this section displays 3 selected tours related to this destination, with images, titles, descriptions etc...
7. short bio of backyard travel, with list of "what to expect" on a backyard Travel Tour"
8. Footer with copyright and links to main website etc

When referring to the specific copy for each area, you can use Lorem Ipsum if Needed.

Please indicate fonts used as well, try to use web fonts for titles so we can easily code using Cufon.

Do you have additional info or links you'd like to share?

not at this time

Materials

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