Landing Page Redesign

LET ME TELL YOU ABOUT US:

Visit our website for more information about us (see attachments).

HERE IS WHAT WE NEED:

Our landing pages aren't cutting it and need to be redesigned.

We have 2 options for homeowners to use the site:

1) Do it yourself: Enter your zip code (or click a button and enter your zip code in a lightbox), browse the directory, read reviews, when you find someone you like, click "get a quote" or call.

2) Do it for me: Complete a short form about your home improvement project, we will match you with up up to 4 different certified pros.

Major things to get across:

- Trust: Certified Pros have undergone rigorous screening and are verified to be reputable

- Safe: We guarantee all the work that is done

- Easy: Both options are quick and easy

Any category names (e.g. bathroom remodeler) or towns (e.g. Port Washington, NY) are dynamically inserted, so be sure to keep them as text.

Open to putting the zip code or lead capture forms right on the page, in lightboxes, or on alternative pages. Bottom line is that we're looking for what converts best.

OUR TARGET AUDIENCE IS:

Homeowners seeking home improvement work. Visitors to these pages come from PPC ads.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please try to match the rest of our site as much as possible (fonts / colors / etc) - but if you have a great idea, feel free to break the rules.

Primary Colors:

Orange: ff6600

Gray: 4d4d4f

Secondary Colors:

Blue: 447777

Navy: 003366

Maroon: 880033

Tertiary Colors:

Yellow: ffffcc

Light Blue: ccfff