What do you do?
We find the best deal possible on contact lenses. We help consumers get the absolute best deal on any given brand of contact lenses by calculating the final price at various websites taking into account all discounts and promotions including coupon codes, rebates, shipping prices etc.
List the size requirement(s) for your landing page
What is your industry?
Customers searching for specific brand of contact lens
Describe the target audience for your landing page
No specific demographic but traffic is based on search engine traffic for specific brands of contact lenses
What 3 things would you like to communicate to your audience through your landing page?
Since traffic to the site is brand specific query based, I'm assuming the user clicks on multiple results on the SERP in order to find the best deal. Since we only make a commission if the users purchases through us (we are affiliates), I would like to make it very clear to the user how exactly we provide him with the best deal possible on his lenses (by outlining the various price components such as rebates and coupon codes to reach the bottom line price)
How is your company different from your competitors?
Many sites offer price comparison services but our site brings the real best deal after factoring in coupon codes rebates and shipping costs for specific brand of contact lens and specific quantity (typically 6 month or yearly supply).
Style and Concept
What landing page design styles do you like?
What colors do you want to see in your landing page?
What colors do you NOT want to see in your landing page?
What adjectives should best describe your landing page?
What content must be included in the landing page?
The landing page is a bit dynamic in the sense that the best deal for each type of contact lens may include any or all of the following:
1. Regular price
2. Sale price
3. Quantity Price - special price when purchasing at least a certain quantity
4. Volume Discount - Discount for purchasing specific quantity (typically this differs from a quantity price when purchasing more than the amount required for the volume discount where the volume discount is a fixed instant rebate and remains the same even when purchasing more than the minimum requirement for the discount while a quantity price is a special price per box for purchasing at least a certain number of boxes)
5. Instant Rebate
6. Coupon code - either a fixed $ amount discount or % based
7. Shipping cost
8. Mail in rebate
The landing page must show how we reach the best deal based on the above components. You can see some examples here:
Ideally, each type of price component should have a special type of graphical representation (perhaps in the form of an icon).
Landing page must also include an image of the product, the logo of the merchant and of course clear call to action and purchase button.
Do you have additional info or links you'd like to share?
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