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Business Info

Business Name

First2Try

What do you do?

First2Try is a service that connects mobile phone users with developers who want to get their apps tested and promoted. Users that sign up for a First2Try account will receive email alerts when apps that they are interested in are ready to be tried.

List the size requirement(s) for your landing page

1024 x 768 (min) or higher

Target Audience

What is your industry?

Mobile applications / market research

Describe the target audience for your landing page

General Internet audience, ideally 20 - 45. Gender neutral. Mobile phone users who are ahead of the curve. Smartphone (iOS, Android mainly) users. Apps submitted to each user will be targeted by gender, location and interests

What 3 things would you like to communicate to your audience through your landing page?

1. You will get to try apps before others do
2. The service is free of charge and spam-free
3. You get a chance to influence app development through your feedback to developers

How is your company different from your competitors?

There exist services that crowdsource mobile app QA. However, this a consumer-oriented service where users are not paid to try the apps, and are allowed to use and try them casually, only receiving alerts regarding apps that they will be interested in.

Style and Concept

What landing page design styles do you like?

Twitter landing page and registration flow | AIM landing page | Evernote | Mint.com

What colors do you want to see in your landing page?

Stick wherever possible to the colour scheme in the logo (see attached). Yellow and blue and, generally, bright and happy colours.

What colors do you NOT want to see in your landing page?

Dark, grim, depressing - and anything that's hard to read. White text on dark background, for example

What adjectives should best describe your landing page?

Catchy, simple, relaxed, local

What content must be included in the landing page?

Needs to include the logo, prominently. You can use either the version of the logo with chevrons or without, according to your taste.

The landing page will include a registration form modelled after Twitter's - we will not require a full name though. We also need to grant the ability to log in with Facebook and Twitter.

An area of the page will be dedicated to a text + image or, alternatively, video introduction of the service. This means that either a video or a paragraph of text introduced by a title and an image will interchangeably be present on the page. We will provide the actual text at a later date on this page.

We would prefer the registration / introduction areas to be arranged horizontally around the center of the page.

Once the email / password combination has been input by the user, or the user has signed up through the Facebook / Twitter flows, the module will switch into a second state where it will ask the user for their country of residence (freeform field with autocomplete) and city (freeform field with autocomplete). The user will tick a box to confirm that "I want to receive email alerts when new apps are ready to be tried" and complete the sign up.

Below, a horizontal space will accommodate links to articles with brief (approx. 60 characters) teasers. These links should be organized in columns and not more than 4 - 6 links per column. Do not clutter the space excessively. If the horizontal layout does not work, feel free to try and arrange differently.

The footer will contain a copyright disclaimer "First2Try | All rights reserved | team@first2try.com

Do you have additional info or links you'd like to share?

Feel free to experiment with the look and feel. It would be interesting to see some cool imagery on the page, as long as it doesn't feel cluttered.

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