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Business Info

Business Name

Sleep On It

What do you do?

We have custom manufactured a new sleep mask that helps block out both light and sound. This mask was built upon discovering a need in the market for a sleep mask that effectively blocks out the light and sound while still being comfortable enough to fall asleep.

List the size requirement(s) for your landing page

Centered web page, between 900-1,000 pixels in width. No height requirements, however the user should be able to understand what the product is and how it is different before the fold (without scrolling down).

Target Audience

What is your industry?

Sleep Masks

Describe the target audience for your landing page

People of both genders who have trouble sleeping. This product is for use on the go and at home. This product is a one size fits all but the website should target people over the age of 30.
Possible Uses:
People who live or sleep with noisy snorers.
Long road trips
Airplane travel
College students who live in noisy dorm rooms or apartments

What 3 things would you like to communicate to your audience through your landing page?

This product is going to make your life more enjoyable. (well-rested people are generally happier)
This is a sleep mask that works! (Quality you can count on)
This is a company that cares about your sleeping conditions
We use high quality memory foam and organic material that is good for the environment.

How is your company different from your competitors?

Our sleep masks are made out of memory foam which allows for greater comfort and better blocking of sound. Also, our masks are made out of organic materials. Our masks are priced slightly above the competition and we want to differentiate ourselves on quality and service rather than price. We would like to build a community around or product so we would like to emphasize testimonials, use cases, and invite our customers to communicate with each other.
Our main competitor is http://www.sleepmaster.us/. We like how this site focuses on the product and some of the literature on the home page. We are looking for a much more professional and modern look.

Style and Concept

What landing page design styles do you like?

I really like the Get Started portion of this landing page (http://99designs.com/web-design/contests...)

We like how this page emphasizes the product (http://snoobdesigns.com/landing-page-bac...)
We also like (http://99designs.com/web-design/contests...)

Also like, http://99designs.com/web-design/contests...

We would like something that looks less templated than the above examples.

What colors do you want to see in your landing page?

The product is going to be Topaz Blue. Dont have any specific preferences, just as long as it goes with the color of the product. We do not want the site to look gender neutral.

What colors do you NOT want to see in your landing page?

We do not want the mood to be dark. We would like a warm happy feeling.

What adjectives should best describe your landing page?

Warm, Friendly, Happy, relieved, relaxed, peace, comfort.

What content must be included in the landing page?

The focus should be on the product and the image of the product. Testimonials. Pictures of people using the product. We would like to sell this product in one page. This page will include ecommerce functionality.

Call to Actions should be obvious Buy button, email newsletter signup, and contact.

Do you have additional info or links you'd like to share?

We do not have actual pictures of the product yet. I have attached some images of a man wearing the prototype. Use these for now. You can use images of other sleep masks as placeholders so we can see how it looks when we put in the real product image.

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