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Business Info

Business Name

Coupool (www.coupool.com) - The name Coupool is short for Coupon Pool. In this name, pool means a supply of coupons that is shared by a group of people and can be used when needed. Please do not confuse it with swimming pool.

What do you do?

Coupool is a website that we're planning to launch that allows customers to receive weekly specials through their email by signing up on the website - taking only one simple action - providing their email address. The website offers consumers 5 different deals from variety of industries every week at discount rates. Typical offers include percentage discounts at participating restaurants, coupons for savings off a minimum purchase at retail stores, two-for-one event ticket specials and other similar deals. Each offer only becomes valid if enough members buy it, encouraging viral sharing of individual deals. If the minimum buy is not met, the deal does not proceed and no one's credit card is charged.

List the size requirement(s) for your landing page

1024x768 resolution

Target Audience

What is your industry?

Marketing and Advertising

Describe the target audience for your landing page

The primary audience of the website are people who live and shop in North America, 77% female, between the age of 18 to 34, and employed full-time.

What 3 things would you like to communicate to your audience through your landing page?

Before we officially launch the website, we would like to launch a landing page and run a contest on the landing page to promote our website to our audience. The landing page will be live for 2 months. The purpose of the landing page and running a contest on it is to gather email addresses by asking people to sign up and enter the contest by providing their email address.

The 2 things that we would like to communicate to our audience through our landing page are:

1- Sign up by entering your email address
2- Invite your friends

Here is the copy for the landing page:

Enter your email address for a chance to win [enter information about the prizes here]

Step 1: Enter Your Email [there is a box here]
Step 2: Chose Your City [there is a drop down menu here]

Coupool offers you 5 deals from your favorite local shops, restaurants, and spas at unbeatable prices every week. You save 50% to 90% on the best things to do, see, and eat in your city, and you also give back to your community as we donate 3% of your total purchase amount to a local charity.

You only get these deals if enough people join... so invite your friends!

The logo of our contest sponsor(s) as well as a local charity should be inserted somewhere on this page. We also need Facebook, Twitter, and Invite Your Friends graphic buttons on the page.

In the footer, we have the following links/pages:

For Businesses
For Affiliates
Terms and Conditions
Privacy Policy
Press
Contact Us

How is your company different from your competitors?

Our company is different from the competition because we offer consumers 5 deals from variety of industries at discount rates ranging from 50% to 90% every week. We also donate 3% of our customers total purchase to a charity. Everyone gets to win!

Style and Concept

What landing page design styles do you like?

We like simple and funky landing page design. A design that has a clear call to action (CTA) and clearly shows the steps a user need to take in order to sign up.

Examples:
http://www.groupon.com
http://www.goodnews.com
http://www.mogomoney.com/online-payday-l...

What colors do you want to see in your landing page?

We like vivid colors.

What colors do you NOT want to see in your landing page?

We do not like pastel colors.

What adjectives should best describe your landing page?

- Easy to understand with a clear CTA (Call To Action)
- Simple
- Catchy
- Funky

What content must be included in the landing page?

Here is the copy for the landing page:

Enter your email address for a chance to win [enter information about the prizes here]


Step 1: Enter Your Email [there is a box here]
Step 2: Chose Your City [there is a drop down menu here]

Coupool offers you 5 deals from your favorite local shops, restaurants, and spas at unbeatable prices every week. You save 50% to 90% on the best things to do, see, and eat in your city, and you also give back to your community as we donate 3% of your total purchase amount to a local charity.

You only get these deals if enough people join... so invite your friends!

The logo of our contest sponsor(s) as well as a local charity should be inserted somewhere on this page. We also need Facebook, Twitter, and Invite Your Friends graphic buttons on the page.

In the footer, we have the following links/pages:

For Businesses
For Affiliates
Terms and Conditions
Privacy Policy
Press
Contact Us

Do you have additional info or links you'd like to share?

The company logo is attached in a PDF format. Please make sure the landing page design matches our logo. Let me know if you need anything else.

Materials

Contract
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