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Business Info

Business Name

The Fairytale Formula

What do you do?

Sell an Ebook on finding Mr. Right with an emphasis on personal development/lifestyle design.

More so than the design, I'm looking for a very good UI ( user interface ) for best converting people from visitors to customers. So great layout is key. my goal on my homepage is to inform them on what I do as well as the SIGN UP for my free sample/ecourse. <-- push that hard.

List the size requirement(s) for your landing page

1024 x 768

Target Audience

What is your industry?

Ebook/Self Help/Dating

Describe the target audience for your landing page

Women 18-35

What 3 things would you like to communicate to your audience through your landing page?

Value, Simple, Personality ( connect to customers ) , fun.

How is your company different from your competitors?

We relate to the user, we have a fun, casual, personality catchy voice, magazine-esque style.

Style and Concept

What colors do you want to see in your landing page?

see attached

What colors do you NOT want to see in your landing page?

see colors in doc (fairytaleformulacs file)

i added another file for branding ideas... just style wise.

What adjectives should best describe your landing page?

Professional/Fun/Simple/Value/Personality!

What content must be included in the landing page?

MUST have: a banner and navigation & buy button up top - the navigation will say: Tour Manifesto FAQ Testimonials Blog.

Logo

Testimonials section on homepage, and a very visible sign up for free chapter & ecourse email sign up!

A features section or place to highlight key things.

A tour button

A bottom bar with links and contact links like www.zendesk.com does.

Do you have additional info or links you'd like to share?

For part of the background I'd like to use a background similar to: http://www.colourlovers.com/ -- the grey / texture.

Don't over do the colors. I still want it to look professional.

Don't worry about actual copy in the site, just do the best you can.

Materials

Contract
Files

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