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LET ME TELL YOU ABOUT US:
Quincy Jones says: It takes 20 years to change a culture. Weve spent the last 20 years making dumb sexy. At Operation HOPE, we believe it is critically important that we change the cultural tide and Make Smart Sexy. Our kids are dropping out of high school because they are sharp observers of their environments and they model their lives after what theyre exposed to.
The 5 MILLION KIDS Initiative will teach 5 million kids, their parents and teachers how to get rich, legally through financial literacy; the language of money, free enterprise capitalism, and ownership.
The 5 MILLION KIDS Initiative will launch a 5% Movement, working to get the percentage of role models in our urban communities up to 5% or higher by placing a minimum of 25,000 volunteers in the classroom.
The 5 MILLION KIDS Initiative will partner with community based organizations and financial institutions to open Starter Savings Accounts for the youth.
Kids and Teens, listen up! BOOF is Operation HOPE's financial literacy program for grades 4 through 12. Everyday thousands of youth just like you learn about the basics of banking & credit unions, checking & savings accounts, insurance, credit and investments. You, your parents and your teachers will love Banking on Our Future because it's free, FUN and info-taining.
We hope you'll enjoy Banking on Our Future and be empowered to take control of your financial future!
HERE IS WHAT WE NEED:
Our online presence at the moment is as follows.
- Operationhope.org our online portal and everything that is Operation HOPE in a categorized view
- MyOperationhope.org our engagement and service portal with volunteers and donors
- BankingOnOurFuture.org online courseware, courseware currently under re-design, but new front and visuals needed (this note)
- 5MK.org 5 million kids. Our latest initiative.
Bankingonourfuture.org requires to be visually cleaned up and integrated with 5MK while retaining each yet collaborating both brands.
a design marriage between 5MK and Bankingonourfuture.org looks and feels
a powerful designed landing page and some limited verbiage connecting the 5MK initiative with the purpose and vision of Bankingonourfuture.org that will get the user to click through
It does *not* need:
any drop down menus
click throughs to any other pages other than the BOOF.org registration page a site intro including
video of John Bryant welcoming the user to the site (pre-recorded and on hand for designer's use)
an overlay format that allows them to click through to the home page if they don't choose to watch it
one idea is to combine imagery from 5MMK and the animation from bankingonourfuture.org,
You can combine attached images - those would have the 5mmK background colors and find your own images.
Logo of BOOF can be incorporated but shouldn't be prominent.
Ideally we would have powerful images rotating through with these slogans:
9 out of 10 celebrities agree: studying and graduating high school is cool.
Graduation Pays: The average income of 18 to 65 year olds who dont complete high school is about $20,100 a year versus those with a high school credential, or a GED, who earn nearly $29,700 a year.
Did you know? 18 to 24 year-olds are starting companies at a faster rate than 35 to 44 year-olds.
Verbiage for the Bankingonourfuture.org Images:
Most kids say the coolest part of school is online learning.
This website will show you the language of money, how to get it and how to keep it.
Find out how you can grab on to a future filled with whatever brand of success that YOU want.
OUR TARGET AUDIENCE IS:
Kids and educators, the users will be 4k to highs school students. slant towards youth and urban youth
The audience will be coming from variety of referral sources, some like E-trade, boys and girls club, all kinds of people will be coming online, .
The goal of the imagery is to entice the student into wanting to register and go through the online education program.
The goal of integrating the 5mk initiative is to show that its cool to stay in school and graduate from high school and that there are cool things that they will enjoy doing by going through their education.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We like the baseline of the black/gray/yellow of http://www.5millionkids.org however we would like to incorporate the hints of our operationhope.org branding. We are open to four powerful images rotating through with alternate branding elements of 5millionkids and operationhope.org
We want more images than text, logo
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