What do you do?
Quintessence Cuisine delivers frozen high-end food and meals (fish, poultry, meat) mostly to wealthy professionals and retired people all over Quebec.
List the size requirement(s) for your landing page
1024 x 768 - please note we'll make the design responsive !
What is your industry?
Food and Beverage
Describe the target audience for your landing page
Mostly wealthy professionals (couples and singles) and retired people
What 3 things would you like to communicate to your audience through your landing page?
- We offer the best QUALITY products
- Ordering is easy ! (maybe include icons or 1-2-3 steps)
- We're not cheap = high-end image
How is your company different from your competitors?
- We offer the best quality products
- Our clients are always satisifed
- We're really into the customer service, i.e. we offer the best recipes and advices there is out there
Style and Concept
What landing page design styles do you like?
Importance of pictures and food, its a one pager and everything is pretty clear on it, I like how the menu bar is fix and how the sections are all on the same page but well defined.
simple and colorful, puts the food in the center of the website, appealing for food lovers ! maybe not enough high-end tho...
Like this, although the side bar menu would have to be adapter in our concept of one pager.
What colors do you want to see in your landing page?
Colors have impact = I'd leave the colors to the images/pictures and put the font black and white, to have it as clean as possible.
What colors do you NOT want to see in your landing page?
Too many colors in fonts and menus
What adjectives should best describe your landing page?
- EASY TO USE
What content must be included in the landing page?
We want a one-pager that includes :
1. First a huge picture with our logo on it and a tagline (see 2 different versions of our logo attached here)
2. Who we are (1-2 paragraphs)
3. How to order + contact details
We want something visually attractive, while not too artsy. Something sober with a touch of food-related colors or pictures, that puts the light on the quality of our products (can be a huge picture, etc.)
We will be working with WIX.COM to implement the design we'll chose.
Also, we want it to be appealing for a 30-35 year old wealthy couple/professional and a retired couple, since both are targeted.
We dont want to look "corporate"/too clean like sites like this one : http://www.epicier.ca/ It has to be a bit edgy/original !
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