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Business Info

Business Name

ComparisonPricing

What do you do?

We provide online information to low-income immigrants in USA (Mexico, China, India, Philippines, etc.) on where they could get best prices for their purchases

List the size requirement(s) for your landing page

standard for professional landing pages

Target Audience

What is your industry?

Financial Services

Describe the target audience for your landing page

Frequent senders of money to their families home - from USA to China, India, Mexico, Philippines. Website typical users have the following characteristics
- not technologically savvy, not familiar with similar sites, not
used to gathering information and making purchases on-line
- English as 2nd language and some have only basic comprehension
- Concerned/fearful of trusting others with information about their
lives

What 3 things would you like to communicate to your audience through your landing page?

1) one-stop for transparency on confusing pricing,
2) join community where we help each other
3) share information and learn

How is your company different from your competitors?

our pricing information is based on input from users

Style and Concept

What landing page design styles do you like?

airbnb

What colors do you want to see in your landing page?

white, green (earth), blue (sky, ocean)

What colors do you NOT want to see in your landing page?

no other colors

What adjectives should best describe your landing page?

clear, simple, warm, trusting, inviting

What content must be included in the landing page?

Background on top: world map where US, Brazil, China, Russia, and India are sparkling country flags in rotation; has website motto in 5 languages: Shoppers of The World Unite! Then line below: Share Information - Learn - Help Others; then below: Make purchases with Transparency, learn total cost of Sending Money

The core of the landing page has 4 components

1. Common professional website stuff - buttons

- "how-to"/FAQ

- "Forum"

- "Contact us"

- "Privacy policy"

- "Terms and conditions"

2. Sign-up/sign-in form

a) sign-up for new users: email address (or alternative to login with
facebook or google+), password, first name, last name, zip code,
which country they are from
b) sign-in for returning users: email address, password (or option to
log-in with facebook or google+), "sign out" if user is already
signed in

4. Last-purchase form - key functionality on landing page
- purchase date
- item purchased
- purchase price
- in which currency paid (USD or their home-country currency)
- payment method (cash, card, check)
- store name
- how long did purchase take end-to-end (duration)
- documents required to make purchase
- store promotions applied to this purchase
- measure of service quality: 1-5 stars
- qualitative feedback on purchase experience in this store

5. Last 2 lines

- "201X Copyright XYZ Corporation. All rights reserved"

- "XYZ are trademarks and/or registered trademarks and trade dress of
XYZ Corporation in the United States and elsewhere"

Do you have additional info or links you'd like to share?

feel free to send me questions for more clarification

thanks

Materials

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