LET ME TELL YOU ABOUT US:
We are a Legal Document Preparation Service that provides an experienced in-house legal team of parental advocates. Most people think of "Legal Zoom" or "We the People". This is close but we are more niche. We prepare all court documents acceptable to Family Law Judges for fathers and mothers who can't afford the ridiculous costs of hiring a local attorney. This helps them resolve issues pertaining to: custody, child support, visitation, divorce, etc. Our customers are guided step by step in the process of representing themselves - we offer guidance to those who choose not to use us by guiding them to an outside source - such as an attorney - or if their preference is to do it themselves we offer information that is needed to do so. We care about each and every parent and child we help. Our legal team which is comprised of paralegals and in-house attorneys are experienced, responsible, dedicated and efficient. We deliver on the product we promise.
HERE IS WHAT WE NEED:
We need a 1 page landing page to direct the traffic from our Google adwords campaign. This is a sales opt-in page so this page must be very simple yet professional and eye-catching. The only goal of this page is for potential customers to either pick up the phone and call us or enter in their contact information in the submission form so we can contact them.
Our content is already written, our logo is already done, the flash video (in the form of a spokesperson like this: http://ispeakvideo2.com/remote/perfectou... ) is shot, all we need is the right creative to take these components and put it in a simple, straightforward landing page so the customer won't get confused on what to do. This landing page has no links to other pages so it is very simple, either call us or submit your info, that's it. We do need the submission form created. See "submission form" attachment for exact fields and drop down boxes.
Since we have quite a bit to fit onto this one page landing page we need to utilize most of the "real estate" on the page so that it fits as much as possible without a visitor having to scroll on forever. Obviously the visitor will have to scroll somewhat but we were hoping to keep it to as little as possible without sacrificing size of font to make the headlines pop and be noticeable. I'm not sure about what pixel size this would represent but based on our needs let us know what you think works best.
Due to limited character count in project brief, PLEASE SEE ATTACHED FILE: "PROJECT BRIEF CONTINUED". It just contains our must have's for the page layout! Thank you!
OUR TARGET AUDIENCE IS:
Target market is 90% fathers, 10% mothers. Men who have custody and child support issues that cannot afford the exorbitant costs of retaining a local attorney.
We want our customers to see the "HQ" and think of the one place that is capable of handling all of their family legal needs. We are accessible and want to appeal to all income ranges.
WE LIKE THESE DESIGNS:
Professional, modern, bold, strong. We are not a law firm (and we disclose that) but it's ok to create that appearance in a sense. Since this is a sales opt-in page we realize we will have to sacrifice some really artistic and creative concepts for functionality and ease of use. We like the following sites in terms of colors and fonts and how well the page flows and congruent the overall design is. It's not that we want an exact replica of these sites, (obviously) but there is something about the quality of images used, fonts, and colors that really give the impression of a professional site and therefore credible company.
Simplicity is absolutely key! We must make sure that the page is not too busy and content dense that the visitor is overwhelmed and exits out! Conversion rates are key!
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have easy to read fonts that look professional and bold. The quality and uniqueness of these fonts is fairly well represented in the above site examples. The fonts obviously must flow with the design of our logo. We would like to stay away from bright colors.
We must have the headlines in our landing page content emphasized to grab attention from our visitors.
We must have all of the aspects of the landing page as outlined in the "What we need" section above". Please feel free to PM us if you have any questions or need additional information that will help you in your design.
Thank you very much for your submissions!
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