What do you do?
Market Research and consumer insights for B2B
How many pages of print design do you need?
List the size requirement(s) for your print design
8.5" x 11" printed and for web use
What is your industry?
Describe the target audience for your print design
National and regional TV advertisers (that create TV commercials) and their agencies
What 3 things would you like to communicate to your audience through your print design?
1) We know the most about consumer behaviors (especially Television)
2) This consumer knowledge (about TV watching) can be applied to create better branded ads
3) Want to convey best practices in a playful, illustrated manner
*Use Word doc for 6 Best Practice items that should be included (Notes are for you and should be included in the design). The PPT file is for background use only.
Style and Concept
What print design styles do you like?
Illustrative, playful, colorful, simple lines, icons
What colors do you want to see in your print design?
see color palate within the Brand Guidelines (attached)
What colors do you NOT want to see in your print design?
pink, brown, earth tones (see Brand Guidelines)
What adjectives should best describe your print design?
memorable, playful, fun, easy-to-understand, creative
How will you use the print design?
Printed as a one sheet for conferences and included within a report), but mostly online (landing page and tied to article about eBook)
What content must be included in the print design?
Something that clearly shows these tips are for TV commercial branding (use of a stylized TV perhaps or within a TV image)
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