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Health Care & Biotech
About Your Company
NBII. Personal Injury legal firms refer patients to us who they think might have Traumatic Brain Injury (TBI). We do tests on these patietns and render reports that diagnose and quantify the TBI, which the PI firms then use to win lawsuits or extract large settlements against defendents. See our website for more: www.nationalbii.com
How infographic will be used
On our website, printed trifolds, and fax blast one-page marketing document, both in color and B&W.
Colors to Explore
https://goo.gl/zmHe97. This concept has to be simplifed with a combination of simple icons and short, simple words. It needs to be meme-like -- short, easy-to-understand, and sticky. We need it to rewire the viewer's brain.
Top 3 Things
1. ALL blunt trauma = TBI
2. You do NOT need direct trauma to the head to have TBI
3. ALL blunt trauma = TBI --> refer to NBII
Simple, simple, simple. These PI firms and attorneys have attention spans of one nanosecond. They "don't read good." They need simple icons and short, simple words, like kindergartners do. The infographic needs to be relatively small in size, so it will fit at the top of our website and pieces of printed marketing collateral.
Use our logo as the last step, attached. I have plenty of other formats of this if you need them. The colors should be subdued and match with our website and logo; too much or too many colors will distract from the message.